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December 15, 2016 | Posted in Push Notifications | By

Push Notifications year in review. As one of the new comers to the eCRM game, there is still much to learn about Push Notifications and how customers are reacting to it. Like with other programs, it is important to understand the analytics and to understand why programs were successful and why they were not. For many brands, Push will see many changes in 2017 and should begin to be more of a utility and much more personalized than the blanket message many brands are sending today.

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