AT&T and Time Warner – $85.5 Billion. On Saturday, AT&T agreed to a deal to purchase Time Warner for $85.4 billion. If approved by regulators, it would be the largest in a year of mega-mergers. This deal is also expected to attract regulatory scrutiny over the potential to stifle competition and innovation.
Amazon Prime is Fastest Growing Video Service. As Amazon has unbundled its Prime video and shipping subscription, they have gained more video viewers. Viewers can now purchase standalone video subscriptions on a month to month basis. The top devices people are using to stream video are Roku, Google Chromecast, Apple TV and Amazon Fire TV.
Michael Bloomberg and Self-Driving Cars. In the near future, self-driving cars will be here and will your city be ready for the change? Former New York mayer, Michael Bloomberg, wants to develop a policy recommendations for those cities around the driverless revolution. The time is now on how the cities will be able to support this with infrastructure, training of workers and even planning of land use.
Millennials and Wearable Device Upgrades. 40% of millennials will upgrade their wearable device every 6-12 months, even if they are still working – according to a study by LexisNexis Risk Solutions. In the US, millennials tend to hold onto their wearable for longer with the barrier being costs.
With more than 23 years of experience in marketing, Bernie is the Director of Digital Marketing at Papa John’s International, based in Louisville, KY. His current focus is building and scaling a progressive digital marketing foundation that balances the needs of both consumers and national/local stakeholders — all while delivering measurable ROI to the business.
Additionally, Bernie oversees brand representation for Papa John’s digital properties and manages direct-to-consumer channels including email, SMS and push messaging. Recent initiatives have centered around bringing together larger promotional efforts with targeted campaigns to engage the consumer at the precise moment of interest.
Follow Bernie on Twitter @B2the7 or @B7_Design & the B2The7 blog @ http://b2the7.com/b2the7