November 8, 2016 | Posted in Quick Bits | By B2the7

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Email and the Presidential Campaign. What can we learn about email marketing and the presidential campaign? Data from Return Path and Persado showed us how the campaigns differed in email list sizes, spam complaints and deliverability, engagement rates and tone. How emails were acquired and the engagements of those subscribers are interesting along with how tone was used most often. There is some knowledge to be gained are far as what you should and should not do.
http://www.mediapost.com/publications/article/288517/election-day-the-state-of-email-marketing-in-the.html?edition=97910

Millennials that are Mothers & Research. A survey by Roth Capital Partners shows that 48.3% of millennial mothers prefer to research digitally and then go into the store and purchase. This is giving them the chance to find the best deal online and then going inshore to checkout the item before purchasing.
https://www.emarketer.com/Article/US-Millennial-Mothers-Prefer-Research-Products-Digitally/1014695

Mobile Payments Growing Slow. Only 19.4% of US smartphone users will use mobile wallets like Apple Pay, Android Pay and Samsung Pay or branded apps such as Starbucks app, Walmart Pay and CVS Pay. This number will grow to 33% by 2020. One of the main reasons there is not more adoption is security concerns
https://www.emarketer.com/Article/Mobile-Payments-US-Growing-Fast-Still-Far-Mass-Adoption/1014689

Capture the Cross-Device Shopper: Take a Strategic Approach to the Holiday Season Thursday, November 10, 2016, 1 PM ET | 10 AM PT
In the process of buying a single present, your target customers will reach for mulitple devices to research products, compare prices and even complete their purchase. Now is the time to take a strategic approach to reaching these cross-device shoppers.
https://event.on24.com/eventRegistration/EventLobbyServlet?target=reg20.jsp&partnerref=aw_webinar&eventid=1292086&sessionid=1&key=9BFFF03A20E357EF2A3B0AFF471E76D7&regTag=&sourcepage=register

Read more in detail – https://www.linkedin.com/pulse/quick-bits-email-presidential-campaign-millennials-slow-fussenegger?trk=hp-feed-article-title-like

 

About Bernie

With more than 23 years of experience in marketing, Bernie is the Director of Digital Marketing at Papa John’s International, based in Louisville, KY. His current focus is building and scaling a progressive digital marketing foundation that balances the needs of both consumers and national/local stakeholders —  all while delivering measurable ROI to the business.

Additionally, Bernie oversees brand representation for Papa John’s digital properties and manages direct-to-consumer channels including email, SMS and push messaging. Recent initiatives have centered around bringing together larger promotional efforts with targeted campaigns to engage the consumer at the precise moment of interest.

Follow Bernie on Twitter @B2the7 or @B7_Design & the B2The7 blog @ http://b2the7.com/b2the7