October 20, 2016 | Posted in Quick Bits | By

NFL TV Ratings Down. After five weeks of football the viewership is down while overall total TV viewing is up. Viewership for lower income households is down 28% while higher income homes are down 14.1%. What the NFL needs to figure out is if the political stances it’s players are taking during the national anthem are hurting. By contract, college football viewing is up .5%.

Tesla and Self-Driving Technology. All of the new Tesla vehicles will be equipped with self-driving hardware. This is the hardware needed for full self-driving capability. The biggest question this poses is when will the technology be available? Only time will tell.

Millennials Like Email. A new study by Mapp Digital suggests that Millennials are more accepting of email over other marketing channels. Millennials also preferred social media and text messages behind email. Overall, 72% of consumers check their email by mobile device, according to Mapp Digital’s study. More than 90% of consumers ages 18-24 and 83% of consumers ages 25-32 check their email by smartphone.

Capture the Cross-Device Shopper: Take a Strategic Approach to the Holiday Season Thursday, November 10, 2016, 1 PM ET | 10 AM PT
In the process of buying a single present, your target customers will reach for mulitple devices to research products, compare prices and even complete their purchase. Now is the time to take a strategic approach to reaching these cross-device shoppers.

Read more in detail – https://www.linkedin.com/pulse/quick-bits-nfl-tv-ratings-down-tesla-self-driving-like-fussenegger?published=t

About Bernie

With more than 23 years of experience in marketing, Bernie is the Director of Digital Marketing at Papa John’s International, based in Louisville, KY. His current focus is building and scaling a progressive digital marketing foundation that balances the needs of both consumers and national/local stakeholders —  all while delivering measurable ROI to the business.

Additionally, Bernie oversees brand representation for Papa John’s digital properties and manages direct-to-consumer channels including email, SMS and push messaging. Recent initiatives have centered around bringing together larger promotional efforts with targeted campaigns to engage the consumer at the precise moment of interest.

Follow Bernie on Twitter @B2the7 or @B7_Design & the B2The7 blog @ http://b2the7.com/b2the7

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