Maximize Mobile Conversions: How Under Armour and American Apparel Turn Users Into Customers Tuesday, November 15, 2016, 1 PM ET | 10 AM PT
If your company isn’t delivering a mobile experience that converts, you’re leaving money on the table and pushing consumers to mobile-optimized competitors. Hear directly from Under Armour and American Apparel about how they convert mobile users into paying customers.
Capture the Cross-Device Shopper: Take a Strategic Approach to the Holiday Season Thursday, November 10, 2016, 1 PM ET | 10 AM PT
In the process of buying a single present, your target customers will reach for mulitple devices to research products, compare prices and even complete their purchase. Now is the time to take a strategic approach to reaching these cross-device shoppers.
B2B’s Programmatic Inflection Point: How Data-Driven Ads Are Changing Business Targeting Thursday, November 3, 2016, 1 PM ET | 10 AM PT
While programmatic has become the de facto standard for consumer brand advertising, its use in B2B marketing is still being defined. Dun & Bradstreet will showcase exclusive findings from a survey of B2B advertisers and examine why B2B programmatic is at an important inflection point.
Rule the Video-Driven World: A Practical Guide to Powerful Content Tuesday, November 1, 2016, 1 PM ET | 10 AM PT
If your brand isn’t certain about how to best use video, you’re missing out on significant customer engagement. Get a practical approach to preparing your business for a video-driven world, from creating your strategy and locating collaborators, to delivering your message and measuring results.
Millennials—A Moving Target for Marketers, eMarketer Webinar, Thursday, November 10, 1pm ET
How many millennials are parents, married or homeowners? As millennials become serious adults, how is their digital activity evolving? What are key differences between younger and older millennials as users of social media, smartphones and the like? Is TV still a medium through which millennials can be reached?
With more than 23 years of experience in marketing, Bernie is the Director of Digital Marketing at Papa John’s International, based in Louisville, KY. His current focus is building and scaling a progressive digital marketing foundation that balances the needs of both consumers and national/local stakeholders — all while delivering measurable ROI to the business.
Additionally, Bernie oversees brand representation for Papa John’s digital properties and manages direct-to-consumer channels including email, SMS and push messaging. Recent initiatives have centered around bringing together larger promotional efforts with targeted campaigns to engage the consumer at the precise moment of interest.
Follow Bernie on Twitter @B2the7 or @B7_Design & the B2The7 blog @ http://b2the7.com/b2the7