August 29, 2016 | Posted in Mobile, SMS Marketing | By

Since there is so much to talk about with SMS, I have decided to spend another week on this important eCRM tool. When people think of receiving SMS from a brand, they think of the offers and specials they will receive. For the brand, you need to also look at SMS as a “utility!” Give your customers the ability to receive order confirmation SMS, account change notification SMS, forgot password SMS and so on. Let people interact with your brand with the channel they want to engage with.

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