January 24, 2017 | Posted in Mobile, SMS Marketing | By

As you begin your SMS strategy you will want to see what data points you are capturing. The more data points, the more engaging programs you can begin to run. Some high level programs you could be doing –  personalization, past purchases, lapse customers, location based, behavioral, retargeting, segmentation to name of few. As you can see, without the correct data, you will limit your marketing abilities and your programs.

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