Snapchat is poised for massive ad revenue growth in 2017. In the US, the Discover feature currently generates 43% of the companies ad revenue, but that should shift next year as Stories will overtake Discover as the dominate add revenue source. Targeting capabilities will be key as Snapchat is competing with Facebook and Twitter in this area – Snapchat needs to consistently prove it can deliver.
IoT Moves Beyond Screens and will fundamentally shift how brands are reaching consumers. As more IoT devices become available, this will open up new forms of communication in which Marketers can then communicate to customers differently than today. Voice interaction is going to be key as consumers will be able to control their devices and services via speaking. Wearables are a good example of how data gained has helped with better targeting and advertising.
Google Analytics gets Automated! By using machine learning, marketers, using iOS and Android devices can see their numbers in 5 minutes compared to the hours it took previously to get that same data. Since Google Analytics is already tracking the information, it is the platform that pulls out key insights based on the “Machine intelligence” to give Marketers quick tips and details on the user data to take action faster.
Congrats to Inc.com for a record month of site traffic in July. Inc.com reached 18 million total unique visitors and 31 million total page views which represents a 12% growth in unique visitors since February 2016. The biggest driver of traffic was Yahoo followed by Facebook, LinkedIn, Twitter and StumbleUpon. Video will also be a main driver as Inc.com is add different video series.
With more than 23 years of experience in marketing, Bernie is the Director of Digital Marketing at Papa John’s International, based in Louisville, KY. His current focus is building and scaling a progressive digital marketing foundation that balances the needs of both consumers and national/local stakeholders — all while delivering measurable ROI to the business.
Additionally, Bernie oversees brand representation for Papa John’s digital properties and manages direct-to-consumer channels including email, SMS and push messaging. Recent initiatives have centered around bringing together larger promotional efforts with targeted campaigns to engage the consumer at the precise moment of interest.