This past week I focused on the App Inbox or Message Center. It is very important where your inbox is available to your users within your App and the types of communications you are using for driving the desired engagement you want for increased sales and transactions.
Mobile is a very important aspect of what your customers are using and a channel/devices that should be thought of and included in all promotional planning and how your customers are using.
The App Inbox or Message Center placement within the App is very important for engagement and the ability to have your messages read and acted upon. One of the benefits of the App Inbox is that you can send a message to everyone that has your App installed/downloaded and you don’t have to rely on those users to Optin to push notifications. – Starbucks is the App example that I often look to for how they handle their messages within their App Inbox/Message Center.
The Inbox/Message Center placement within your App is very important and needs to be integrated into your App customer experience. Your messages are key to driving engagement, sales and transactions. If the Inbox is buried, then you are losing an huge opportunity to engage effectively with your customers. The App for Hotels.com is a great example of message notifications and a consistent “hamburger” menu that contains the message center and other important links within the App.
What is the one App that you consistently use that offers the best user interface and customer experience?
How are you communicating to those customers that have Opted-out of Push Notification within your app? And what are you doing to get them to turn Push Notifications back on?
Possible solutions: 1) App Inbox message 2) Identify Opted-out App customers and target with eMail message 3) Identify Opted-out App customers and target with SMS message 4) App downloads POP material and why to Optin 5) Web campaign on App download and benefits of Push Alerts 6) Preference Center that has Push communication options 7) Social campaign on App downloads and benefits of Push Alerts.
With more than 23 years of experience in marketing, Bernie is the Director of Digital Marketing at Papa John’s International, based in Louisville, KY. His current focus is building and scaling a progressive digital marketing foundation that balances the needs of both consumers and national/local stakeholders — all while delivering measurable ROI to the business.
Additionally, Bernie oversees brand representation for Papa John’s digital properties and manages direct-to-consumer channels including email, SMS and push messaging. Recent initiatives have centered around bringing together larger promotional efforts with targeted campaigns to engage the consumer at the precise moment of interest.