With text messaging being much more intrusive than email (and personal) and a common way to communicate with family and friends, consumers are still a bit hesitant to sign up for SMS programs from brands. With that in mind, your SMS subscribers are more likely to be some of your most loyal and engaged customers, as they have chosen to receive your communications on such a personal channel. This gives you the ability to treat these customers different than your email customers with the type of offers, alerts and communications.


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