TikTok 💃 may not be for myself, for you or even your brand – but it is a fast rising social channel that can’t be ignored and can be learned from.

I did spend some time within the App this morning from the view of a marketer.

Some of what I came away with and to think about…

  • How it is being used
  • How people are creating content (look at the creativity for ideas)
  • How people are consuming the content
  • How brands are using vs individuals
  • How peeps are engaging with the content
  • Who the audiences are
  • How people are having fun and expressing themselves

Missing anything? 🤔 Thoughts?