What are you doing to encourage Native App downloads? I have included helpful ideas – Clear message w/benefits of the App, Fresh content, App specific offers/promotions, Cross-promote in all channels, Easy SMS keyword download link, Social integration, Ask for App reviews, Advertise, Create a contest, re-engage users who have downloaded and ensure you have a good App landing page. There are many other ideas and ways to promote, this is just a sample.

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