The smartphone has made a difference in the way I engage with brands and Native Apps has only made that relationship with brands even stronger – if the Apps provide value to my lifestyle.
Apps simply the communications and give brands the ability to truly be more 1:1 with the customer.
Apps like Netflix, Amazon, Twitter, LinkedIn and Fitbit are my daily go-to Apps – I’m on them several times a day…
But…I also have several Apps that I consider my “Hidden Gems”
These are App that I might not use everyday, but when I do, they are of high value to me.
My “Hidden Gem” is Waze – great for travel and it is community based traffic and navigation App with real-time traffic and road info.
What is your “Hidden Gem”?