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June 20, 2017 | Posted in Business, Technology | By

When you look at a brand like Amazon, they didn’t become a disruptor because they did a bunch of things as one-offs, they often changed the game by identifying new opportunities or small pockets that the established brands don’t see. It is also looking at the behavior of your customers, see where they are going or think they want to go and changing their behavior and habits for the long term. Being a disruptor is beneficial for both the brand and their customer.

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