Increasing your sales, transactions and customer engagement

June 22, 2021 | Posted in Branding, Business, Digital Marketing, Social Media | By

Attention retail, coffee shops and restaurant owners! You want to increase your sales, transactions, comps and improve the customer experiences… …but don’t know how or have the time. 🤔 🎯 Intrigued? Watch and learn for more info 👇👇👇

Kindness is cool, Smiles are free #PirateBroadcast – June 9th

June 7, 2021 | Posted in B2The7 Bits, Branding, Business, Career | By

Join myself (Bernie Fussenegger) and Russ Johns on the #PirateBroadcast When -June 9, 2021 Time – 7:00am Arizona time (PDT) or 10:00am EST This will be a fun discussion as we get more into B2The7, what I’m currently up to,

Restaurant Owners…and every service brand.

May 30, 2021 | Posted in B2The7 Bits, Branding, Business, Customer Experience, Digital Marketing, Innovation, Lifecycle Marketing, Omni Channel, Social Media | By

Do you want increased sales, transactions, comps and customer engagement? 🙌 Of course you do! The 3 R’s are the foundation for my data-driven marketing programs. 🔥 Reach – On-boarding new customers 💥 Retain – Steady, segmented and targeted ☄️

B2The7 business cards from Vistaprint

May 26, 2021 | Posted in B2The7 Bits, Branding, Business, Digital Marketing, Marketing, Social Media | By

Some days it is the little things that are exciting – Today, it was getting my new business cards from Vistaprint Who is B2The7 👉 Digital + marketing + social = Results I work with brands on increasing sales, transactions

An introduction to the 3 R’s – Reach, Retain & Regain

May 18, 2021 | Posted in Business, Customer Experience, Customer Journeys, Digital, Digital Innovation, Marketing, Omni Channel, Social Media | By

What are the 3 R’s? REACH, RETAIN and REGAIN. The 3 R’s use data and insights to drive the programs = increased sales, transactions and comps. What industries do the 3 R’s have the most impact? Retail, restaurant, QSR, coffee

Reach – one element of the 3 R’s

April 27, 2021 | Posted in Branding, Business, Customer Journeys, Data, Digital Marketing, Lifecycle Marketing, Omni Channel | By

Reaching new and existing customers is very important in the continuous growth of your brand. I approach “REACH” as part of the on-boarding process, which is part of a larger omni-channel lifecycle strategy and program. What you want to achieve

You have all this customer data…now what?

April 26, 2021 | Posted in Branding, Business, Career, Digital Marketing, Digital360Chat, eCRM, Social Media, Strategy | By

Many brands (especially restaurant and retail) have changed the way they engaged with their customers over the last year, offering many different digital ordering options for delivery, pick-up or carryout. These new ordering options have also changed customer expectation and

Don’t Forget to Celebrate and Remember your Successes!

April 25, 2021 | Posted in Branding, Business, Career, Creative, Digital, Digital Innovation, Digital Marketing, Digital Transformation | By

A friend and co-worker reminded me of the major accomplishments we achieved as a team, collaborated on and then ran marketing programs around over the last 20 years at Papa John’s. Here are some of what we achieved as a

Lessons to learn from Tom Brady

February 10, 2021 | Posted in B2The7 Bits, Business, Career, Goals | By

Like him or not, there is a lesson. People said he was too old, too slow, he doesn’t fit into the system and why did he come back? You know what he did? 👉 He didn’t listen.👉 He continued to

The Raven Irish Pub & Restaurant

January 29, 2021 | Posted in Branding, Business, Relationship Marketing | By

The Raven (located in St. Matthews, Kentucky) offers an authentic, Irish cultural experience. Artwork features characters from legend and mythology. Classic stories, poems and novels fill the shelves in our library space, the perfect area to grab a quiet drink.

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