If you can’t explain it in simple terms, how is your customer going to understand it

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June 6, 2018 | Posted in Customer Experience, Customer Feedback, Customer Journeys, Digital Marketing, Marketing, Technology | By

If you can’t explain it in simple terms, how is your customer going to understand it and have a good brand experience? Keep it simple! #Customers #CustomerExperience #branding #MarketingDigital #Digital #technology @B2the7 

Consumers are in control and are driving change

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June 5, 2018 | Posted in Digital Innovation, Digital Transformation, Disruption, Mobile, Streaming, Technology | By

Consumers are in control and are driving change! Are you listening?     #digitaltransformation #mobile @DeloitteInsight #video #data #digitalmedia #streaming @B2the7 

Not too last to embrace change…

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April 13, 2018 | Posted in Business, Digital Innovation, Technology | By

It is never too late embrace change or to look at different ways to solve the problem. The way “you have always done it” or ignoring how your customers are changing could quickly put you in the same camp as

Digital challenges your teams face on a daily basis

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December 6, 2017 | Posted in Digital Marketing, Technology | By

We are in a digital world, and that digital world is not contained to the web. Look around and see how people are engaging with friends and family, engaging with brands, engaging with appliances, and really how digital is in

Echo…Echo…Echo…Echo…did anyone hear that?

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September 28, 2017 | Posted in Amazon, Business, Digital Innovation, Innovation, Leadership, Technology | By

Echo…Echo…Echo…Echo…did anyone hear that? Talk about a lot of Echo’s being unveiled at once! With the reveals of a newly designed Echo, the Echo Connect, Echo Plus, Echo Spot and Echo Buttons, Amazon is setting itself for integrating into the

What is the one piece of technology or gadget that you rely on the most today?

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September 20, 2017 | Posted in Innovation, Technology | By

As we have progressed from the rotary phone, window cranks in cars and TV sets without a remote… What is the one piece of technology or gadget that you rely on the most today?

Hey Amazon, over here in Louisville…

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September 7, 2017 | Posted in Innovation, Technology | By

Hey Amazon, over here in Louisville… We see that you are looking to open a second headquarters. This HQ2 will employee up to 50,000 workers, many of which will be high-paying jobs. We have a population of 1 million or

Let the price cuts begin at Whole Foods!

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August 28, 2017 | Posted in Customer Experience, Disruption, Technology | By

It’s Monday and if you are a Whole Foods Market customer you will begin to see some price cuts on certain items such as organic avocados, organic brown eggs, organic salmon, almond butter, organic apples and organic rotisserie chicken. As

Walmart and voice shopping

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August 23, 2017 | Posted in Apps, Customer Experience, Digital Marketing, Technology | By

Walmart is not the first to blaze the voice ordering feature, but they have the deep pockets to challenge Amazon within the voice assistant apps/voice shopping category. What Walmart is now showing is that they are adapting to how customers

Streaming with Netflix, Hulu, Amazon Video, Sling, Crackle, Twitch and Cable TV

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August 14, 2017 | Posted in Mobile, Technology | By

With streaming options such as Netflix, Hulu, Amazon Video, Sling, Crackle, Twitch and Cable TV, viewers have more choices today than they we ever had before. On the downside, many people are having to subscribe to multiple sources for the