July 26, 2017 | Posted in Apps, Customer Journeys, Mobile | By B2the7
App Acquisition or App Retention? Do a google search on App Acquisition or App Retention and you will see how some of the thinking has shifted from acquisition to retention – thus the importance of a good retention strategy. Think of this way, you can spend all you want on the acquisition but if your app customer doesn’t come back to the app, then it dies.
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