As we get more into App and the types of messaging you can use, I will start with your basic push notification or push alert. Push notifications or push alerts are messages that appear or pop up on the mobile devices of those customers who have downloaded your App and choose to allow push notifications from your App.
What are they used for? There are many uses, but the main use of these alerts are for; sports scores and updates, news alerts, traffic reports, weather reports flight information or any time of instant communication that is more real time.
Good use case of Alerts – NBC’s Olympics App located in the iOS App Store.