This past week I focused on Apps and marketing of your App. There are many questions that you should be asking before you start the development of your App and many questions to the consumer and what they expect. Next comes the marketing of your App and where and how you should be marketing your App.
This week I’m going to talk about Marketing of your brands App.
To start, you should have a solid marketing strategy around the marketing of your app and the many tactics (which I will share ideas around) to support your strategy. The strategy should include all internal/external assets, in-store opportunities, digital and non-digital.
Mobile App marketing tactics to support your strategy – Cross-channel promotion is one that is very easy to accomplish but one that gets over-looked way too much. Promote your Mobile App within your eMail program, on your Website, your Blog, on all your Social Channels and In-store. These channels are yours and cost you nothing to promote your Apps or communicate the benefits of your App.
Getting your App noticed – Take advantage of App Store Optimization as a way of making sure your app meets the app store criteria, which will help in the search results page. This will also ensure the information around your app is up-to-date and accurate. This improves the visibility in your app stores for iOS, Google Play for Android, Windows and more.
When your are creating and optimizing your App you really need to understand how your customers will be using your App, how they will describe your App, how they will share with others and most importantly, you really need to do a deep dive into your competitors App and App ratings/comments to understand the challenges their customers are having so you can avoid the same issues.
As you start to develop your App, ask yourself the following starter questions.
How well do you know your customers and their engagement?
How are they currently using your existing website and what would an App mean for them?
How would they describer your App?
How and what would be their reasons for downloading and using your App?
What would be your competitive advantage?
Friday’s Question – culture is very important and it plays a big role in employee retention.
Employees stay at your organization because…
With more than 23 years of experience in marketing, Bernie is the Director of Digital Marketing at Papa John’s International, based in Louisville, KY. His current focus is building and scaling a progressive digital marketing foundation that balances the needs of both consumers and national/local stakeholders — all while delivering measurable ROI to the business.
Additionally, Bernie oversees brand representation for Papa John’s digital properties and manages direct-to-consumer channels including email, SMS and push messaging. Recent initiatives have centered around bringing together larger promotional efforts with targeted campaigns to engage the consumer at the precise moment of interest.
Follow Bernie on Twitter @B2the7 or @B7_Design & the B2The7 blog @ http://b2the7.com/b2the7
mobile app must haves.