B2The7 Bits: Your Communication strategy; ECRM Communication Planning; Sending Times and Days; Using Analytics; Customer Feedback

January 25, 2017 | Posted in B2The7 Bits | By

This past week I focused on your communication strategy, your eCRM communication planning, when and what days you send your communications and why, the importance of analytics and receiving feedback from your customers. When you put everything together, you will

B2The7 Bits: Your Current SMS Program; You SMS Strategy; Growing Your SMS Database; Ways You Can Utilize SMS

January 20, 2017 | Posted in Mobile, SMS Marketing | By

A bit late, but here are my thoughts from the week of 1/23. I can’t say it enough, SMS is still underused and such a good eCRM for not only a promotion element, but as a utility. Every program begins

B2The7 Bits: Doing your digital checks to start 2017; What has mobile done for your lately?; Kicking off 2017 with Push Notifications

January 19, 2017 | Posted in B2The7 Bits | By

Jumping back into the new year with both feet! Time to look at your digital checks to ensure your programs are compliant and have all the necessary and up-to-date disclaimers. Next up, looking at your content strategy for 2017 and

Growth Strategies for your Local Business (QSR) in 2017

December 29, 2016 | Posted in Digital Marketing, Leadership, Strategy | By

I received several questions over the last couple weeks from connections on what their small businesses (mainly of the QSR variety) should be doing for growth strategies in 2017. As with any business, it is always important to understand your

What Worked and What Didn’t in 2016 and Planning for 2017

December 21, 2016 | Posted in Digital Marketing, eCRM, Mobile, Push Notifications, SMS Marketing, Websites | By

As we close in on the end of 2016, it is a good time to evaluate your goals from 2016. What goals did you achieve and what goals did you miss and why for each? It is not a hard

B2The7 Bits: Office culture and environment

November 21, 2016 | Posted in B2The7 Bits | By

This past week I focused on office culture and environment. Rewarding and keeping your employees, direct reports or anyone that you work with happy should be a priority for yourself or your leadership teams. It doesn’t matter what you build,

B2The7 Bits: Marketing of your brands App; Mobile App marketing tactics; Getting your App noticed; Understanding your App customers; Developing Your App

November 14, 2016 | Posted in B2The7 Bits | By

This past week I focused on Apps and marketing of your App. There are many questions that you should be asking before you start the development of your App and many questions to the consumer and what they expect. Next

The Presidential Campaign and Your eMail Programs

November 10, 2016 | Posted in Email Marketing, Mobile | By

The 2016 Presidential Campaign was very interesting with how both candidates engaged with their fan base. From what I experienced, social and eMail were very large parts of their campaign. Earlier this week, I read a good article called the

B2The7 Bits: Build Ownership; Create a Career Path; Flex Hours; Make Work Fun/Create a Productive Atmosphere and more…

October 31, 2016 | Posted in B2The7 Bits | By

Rewarding and keeping your employees, direct reports or anyone that you work with happy should be a priority for yourself or your leadership teams. It doesn’t matter what you build, what you sell or even provide to customers, you can’t