This past week I focused on your communication strategy, your eCRM communication planning, when and what days you send your communications and why, the importance of analytics and receiving feedback from your customers. When you put everything together, you will
A bit late, but here are my thoughts from the week of 1/23. I can’t say it enough, SMS is still underused and such a good eCRM for not only a promotion element, but as a utility. Every program begins
Jumping back into the new year with both feet! Time to look at your digital checks to ensure your programs are compliant and have all the necessary and up-to-date disclaimers. Next up, looking at your content strategy for 2017 and
I received several questions over the last couple weeks from connections on what their small businesses (mainly of the QSR variety) should be doing for growth strategies in 2017. As with any business, it is always important to understand your
As we close in on the end of 2016, it is a good time to evaluate your goals from 2016. What goals did you achieve and what goals did you miss and why for each? It is not a hard
This past week I focused on office culture and environment. Rewarding and keeping your employees, direct reports or anyone that you work with happy should be a priority for yourself or your leadership teams. It doesn’t matter what you build,
This past week I focused on Apps and marketing of your App. There are many questions that you should be asking before you start the development of your App and many questions to the consumer and what they expect. Next
The 2016 Presidential Campaign was very interesting with how both candidates engaged with their fan base. From what I experienced, social and eMail were very large parts of their campaign. Earlier this week, I read a good article called the
Rewarding and keeping your employees, direct reports or anyone that you work with happy should be a priority for yourself or your leadership teams. It doesn’t matter what you build, what you sell or even provide to customers, you can’t