This is a summary judgment from B2The7 on books of note, from personalities, independent booksellers and connections from across the digital spectrum.


BOOK REVIEW: Social Media Networking: How to Use Social Media to Get the Job You Want, Find Love, Get Business Success and Boost Your Travel Experience

Author – Tim Lewis 41wYRQb2yPL._SX331_BO1,204,203,200_

Purchase on Amazonhttps://amzn.to/2XtNTgL

I love this books by Tim Lewis. What I really like about this book is learning more about Tim and his transition from the IS/IT world to publishing, along with how social played a role along the way. Tim outlines great real-life examples through interviews with 20+ peers and professionals that have used social as a way to find a new career, opportunities, a partner, travel opportunities and so on.

There are great examples and explanation what social is and how to social network. I met Tim through Twitter Chats, which support lots of the points within this book – that with social, you can meet and engage with other peers no matter what the geography is. Other thing I like about this book is that I have engaged with several of the interviewees, so it was good to see their stories and how social impacted them

If you are new to social, Tim gives some quick pointers on where to start and what social channels to expand it. This is a really good resource to have for real-life examples of social and how they have had a positive impact on others. Plus, you might just learn something about someone you follow, thus building upon those social relationships…what this book is all about.

This review is just my personal opinion and reflection of the book.

Bernie Fussenegger , Digital & Social Solutions @B2The7

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BOOK REVIEW: 50 States, 100 Days: The Book

Author – Chris Strub 51NU0EBKLDL._SX331_BO1,204,203,200_

Purchase on Amazonhttps://amzn.to/2VWF7aI

The goal was set for Chris Strub, 50 states in 100 day. That seems pretty easy doesn’t it? Nope, not even close!

What comes next in the book is the raw emotions that Chris shares as he begins his journey on 50 states in 100 days, WITHOUT a sponsor or any financial backing. Just the desire, the drive and the determination of one individual to do what he loves best and that is to help others. In this instance, it is to visit and volunteer at a different youth organization in all 50 state…yes, this also included Alaska and Hawaii.

Along the way, you not only get a feel for what drives Chris, but also how stressful this trip is with each passing day and the toll it can take both mentally and physically while he was seeing his credit cards becoming more full with each passing state.

What you also experience with this book is a wonderful story that is being told along the way, in a way that Chris knows best and that is through his eyes, the eyes of the youth organizations he visits, through social media, live-streaming and interviews with local press. Along the way, Chris also became the first person to live-stream & Snapchat is all 50 states.

There are so many take-aways from this book – goal setting, never giving up on your goals, giving of yourself to others, putting on a happy face even when you are at your lowest and finally, there are still some really good people in this world, and Chris is one of them.

This is a highly recommended book to read to fully understand and appreciate that journey that Chris completed.

This review is just my personal opinion and reflection of the book.

Bernie Fussenegger , Digital & Social Solutions @B2The7

Link to blog post


BOOK REVIEW: Ditch the Act: Reveal the Surprising Power of the Real You for Greater Success

Authors – Ryan Foland & Leonard Kim

Purchase on Amazonhttps://amzn.to/2ZrglBO

“Ditch The Act” had me hooked from the first page as I couldn’t believe how honest both Leonard and Ryan were from the beginning – it was a personal connection from page one, I had to read on and soak it all in. They laid it all out there for everyone to read and it showed how their honesty, their authenticity and when it comes from the heart, has positive results both professionally and personally.

This is a book that helps you take action while you are reading it…constantly thinking, taking notes, using the tools within the book and seeing how it can apply in real life. I was taking the learnings and using them in real-time for myself and getting results. But, you have to work at it and there are actionable pages that will help you get started in driving your brand differentiation and growth.

Some of the key takeaways were self reflection, personal exposure, digging deep, being honest with yourself and others, along with self-evaluation. These are all actions that will not only help you to be a better person but to also be a better leader in your professional career and getting the most our of your teams. We are not all perfect and it is alright to show your flaws and the human side of your struggles because people relate and accept the truth.

In short, this is a perfect book for building your personal and professional brands with actionable tools within the book to guide your through the process.

This review is just my personal opinion and reflection of the book.

Bernie Fussenegger , Digital & Social Solutions @B2The7

Link to blog post