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March 28, 2017 | Posted in Customer Experience, Customer Feedback, Email Marketing | By

When you enroll in a brands email program, do you care about the customer journey that has been developed or do you just want the offers?

Many journeys are specific to your behaviors or past engagements with a brand and uses data and analytics to ensure you are getting relevant content/messages.

Thoughts on having your data (which you provided by signing up with a site or via your purchase behavior) used to receive more relevant offers and communications?

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