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October 24, 2018 | Posted in Geo-Locations, Mobile, Push Notifications | By

Bringing your brand and customers together with Geofencing

by Bernie Fussenegger SPN

There are many industries that can benefit from Geofencing, but today, I’m going to focus on Geofencing and Marketing.

What is Geofencing
To get us started, Geofencing is a location-based tool that gives brands or marketers the ability to define geographic areas.  Geofencing also provides the ability to message customers as they enter or exit the defined geographic area.

The Geofencing software interacts with your Native Apps via the app SDK (iOS and Android) to deliver the message to the customer.

Geofencing has two types; active and passive. Active is when a customer has your app open and passive is running in the background collecting data.

Click here to continue reading the entire article at SPN (Service Professionals Network)

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