Bringing your brand and customers together with Geofencing
by Bernie Fussenegger SPN
There are many industries that can benefit from Geofencing, but today, I’m going to focus on Geofencing and Marketing.
What is Geofencing
To get us started, Geofencing is a location-based tool that gives brands or marketers the ability to define geographic areas. Geofencing also provides the ability to message customers as they enter or exit the defined geographic area.
The Geofencing software interacts with your Native Apps via the app SDK (iOS and Android) to deliver the message to the customer.
Geofencing has two types; active and passive. Active is when a customer has your app open and passive is running in the background collecting data.