In today’s digital world, it seems like everyone is connected. Whether you’re uploading photos to social media, browsing the web, or reading an e-book on your tablet, people are always connecting with you. This connectivity has led to a new era of marketing known as the mobile age.
With smartphones becoming more affordable, people are using their mobile devices to access different online services and purchase goods wherever they go. In other words, the mobile-first approach has become the dominant way that people interact with brands today.
How has the digital world transformed marketing?
The mobile-first shift really took off when the iPhone was released in 2007. Since then, smartphones have become more and more widely available, with growth expected to continue for years to come. As more people use mobile devices, the importance of this shift in marketing has become more and more apparent.
The digital world has also transformed marketing through the development of new technologies. For example, virtual reality has the potential to completely change how people engage with brands. VR headsets can create a realistic experience, allowing people to virtually shop in stores and even experience events like a concert or sporting event. With these new technologies, brands now have access to a variety of new and exciting ways to connect with customers.
This shift has led to a more personalized experience that can be tailored to each individual’s needs. This has led to a more responsive and personalized world, where customers are able to find what they want and need faster.
The Importance of Developing a Mobile-First Strategy
Marketers now understand the significance of developing a mobile-first strategy. This approach allows brands to capitalize on the numerous advantages that come with mobile marketing. When making this shift, brands will have to acknowledge the changes in their marketing strategies and review their marketing strategies for any flaws that have hindered their success.
First and foremost, a mobile-first strategy leads to more efficient marketing campaigns. In order to create a successful campaign, it is vitally important that you understand your target audience and tailor your content to meet their needs. With a mobile-first approach, marketers can work to build a better understanding of the mobile user. With this information in hand, marketers can tailor their campaigns to address the specific needs of their audience.
A mobile-first strategy can also lead to a greater ROI on marketing campaigns. With a better understanding of the marketing metrics that affect a campaign, marketers can make adjustments to their campaigns that lead to more successful outcomes.
What is a Mobile-First Marketing Strategy?
Simply put, a mobile-first strategy is a way to build your business around the mobile experience. This approach creates a strategy that is all about building an experience that benefits from the mobility of mobile devices. With a mobile-first strategy, you will be focusing the majority of your marketing efforts on the mobile channel.
This means that the majority of your efforts will be focused on increasing the number of mobile users who engage with your brand. To ensure that your brand gets noticed, you will want to take advantage of the mobility of mobile devices. You can do this by creating a mobile-friendly website or incorporating mobile-friendly features in your website.
You will want to also create mobile-friendly content that is designed to be easily accessible from a mobile device. This means that you will want to include images that are small in size and text that is concise.
Strategies for Developing a Mobile-First Approach
As you begin to develop a strategy for creating a mobile-first campaign, you will want to think about the following questions:
- What are the key benefits of building your marketing around mobile? – What steps do you need to take to realize these benefits?
- What are the key challenges you will face along the way? There are many reasons to focus on mobile. First and foremost, the majority of internet traffic comes from mobile devices. In fact, mobile traffic makes up more than 65% of all internet traffic. As more people move their online activities to mobile devices, it makes sense to build your strategies on this channel.
In addition, there are many benefits to building your marketing strategies around mobile. These include the following:
- Direct Response: Mobile users are more likely to engage with your brand as they are looking to make a purchase. This means that you can rest assured that a large number of your customers will see your ads. This is because they are most likely to make a purchase when they are in need of the product.
- Brand Transparency: The way that people interact with mobile devices is very different from the way that people interact with computers and laptops. For this reason, you will want to make sure that your brand gets noticed on a mobile device.
- Brand Loyalty: People are more likely to retain brand loyalty when they are using mobile devices. For this reason, it makes sense to build your strategy around mobile.
- Data Impact: Building your marketing strategy around mobile will allow you to get a more accurate picture of your audience. This allows you to better target your ads and make it easier to measure the impact of your campaigns.
- Cost Impact: The cost of running an effective campaign will be much lower on mobile channels compared with other channels. This is because it is much easier to track and measure results on a mobile channel.
- Traffic Impact: When you are building your marketing strategy around mobile, you are able to tap into a larger pool of potential customers.
- Conversion Rate Impact: Building your marketing strategy around mobile will allow you to make your content mobile-friendly and create effective ads. This is important as it will allow you to reach a wider number of potential customers.
Defining Objectives for your Marketing Mix
Once you have a better idea of the key benefits that come from building your marketing strategy around mobile, you can begin to think about defining your overall strategy and objectives for your campaign. When defining your overall marketing strategy, you will want to make sure that it aligns with the brand positioning and value proposition of your company. This means that you will want to think about defining your marketing strategy from the perspective of your customers.
When defining your marketing strategy, you will want to make sure that it includes an emphasis on mobile. This means that you will want to think about how your overall marketing strategy benefits from the mobility of mobile devices. When considering your marketing mix, you will want to make sure that it includes a focus on mobile. This means that you will want to make sure that your content is mobile-friendly and that your website is mobile-friendly.
Another way that you can incorporate the benefits of building your marketing strategy around mobile is by making your content mobile-friendly. This will allow you to adjust your content so that it is designed to be easily accessible on a mobile device.
How to Measure the Success of your Campaigns
When it comes to measuring the success of your marketing strategies, you will want to make sure that you are tracking mobile-friendly website traffic. This means that you will want to make sure that your website is mobile-friendly.
Another way that you can measure the success of your campaign is by tracking the number of mobile users who engage with your brand. This means that you will want to make sure that you are tracking the number of mobile users who engage with your brand. When tracking the number of mobile users who engage with your brand, you will want to make sure that you are considering how often they visit your website.
This means that you will want to make sure that you are tracking the number of visits to your website. You will also want to make sure that you are taking into account the time spent on your website as well as the number of purchases that are made on your website. This will allow you to get a better idea of the true impact of your campaign.
The transition to the mobile-first approach really opened up the possibilities for marketing strategies. Now, brands have access to a range of new and exciting ways to connect with customers. As a result, the importance of building a mobile-first strategy has become even more apparent. By developing a mobile-first strategy, brands are able to take advantage of the numerous benefits that come with this approach.
When creating a mobile-first strategy, marketers must make sure that they are taking advantage of the following:
- Direct Response: Mobile users are more likely to engage with your brand as they are looking than computer and laptop.
- Brand Transparency: The way that people interact with mobile devices is very different from the way that people interact with computers and laptops.
More about Bernie…
Senior Director, Consumer Media Group at Confluent Health – Growth marketing focus on brand awareness, interest and new patient acquisition to our 44+ partner brands and 530+ locations across the US. Accountable for driving yearly business results supported by our consumer strategy and direct-to-consumer roadmaps. The Media team is responsible for owned and paid media as it relates to performance marketing, campaign management, partnerships, website development & support, search engine optimization, relationship marketing, Yext (Google My Business) support, recruiting, email marketing and supporting our partners at the local level.
Chief Cheese – Strategy & Engagement at B2The7 – Helping brands Reach, Retain & Regain customers with Omni-Channel data-driven strategies and tactics that focus on increasing sales, transactions, comps and customer engagement.
B2The7 Photography – Sharing experiences with photography: nature, landscapes, sunsets, flowers, animals and more.
Helping job seekers & recruiters daily…Founder of Careerbarn.com – Bringing jobseekers and employers together since 2000.