Loyalty Programs and Rewarding Your Customers

March 23, 2021 | Posted in Branding, Digital, Loyalty, Marketing | By

A loyalty program is a great marketing strategy to reward customers based on their behavior and engagement with the brand. There are 4 high level areas of why… 1) The data you are collecting2) Reach customers3) Retain customers4) Regain customers

#USABizParty talks​ #ContentMarketing​ (LiveStream) with Bernie Fussenegger

February 2, 2021 | Posted in B2The7 Bits, Content, Marketing, Social Media | By

What does #ContentMarketing mean to you? Check out the After Chat discussion with Anna Scheller around #ContentMarketing, #SocialMedia and the importance of Twitter Chats to help you gain more insights to improve your programs and approach. Lots of fun and

Marketing Monday’s with Ira Bowman

January 21, 2021 | Posted in B2The7 Bits, Digital Marketing, Marketing, Social Media | By

Want to improve your marketing reach? Have marketing questions? Interested in keeping up with what’s happening in the world of traditional or digital marketing? If you answered yes check out this episode Marketing Mondays with Ira Bowman! I was honored

Your Social Audiences & Their Preferred Channels

January 15, 2021 | Posted in B2The7 Bits, Branding, Marketing, Social Media | By

To start, your social media audience isn’t everyone! Your audience are the people you want to reach with relevant content in the channel they prefer to engage with you. Who are these people and how do I identify them? 🎯

What is MarTech?

March 10, 2020 | Posted in Digital360Chat, Marketing, Technology | By

MarTech is a trending term that is short for marketing technology. MarTech is the tech that Marketers use to help plan, execute and measure marketing campaigns that can be either omni-channel or cross-channel (and many other campaigns). MarTech is great

InTheSpotlight Recap: John Cloonan (@johncloonan)

January 12, 2020 | Posted in Digital360Chat, Marketing | By

The importance of #RelationshipMarketing in building your brand loyalty.

August 21, 2019 | Posted in Digital360Chat, Marketing, Mobile, Relationship Marketing, Uncategorized | By

#RelationshipMarketing is different than your traditional marketing in that it focuses on on long-term customer loyalty and engagement instead of short-term sales. On 8/8/19, I hosted a Twitter Chat with guest Jessika Phillips of NOW Marketing Group with the topic

Email Marketing and why your brand should be using email as a tool for engaging with existing customers and prospects.

August 13, 2019 | Posted in Digital360Chat, Email Marketing, Loyalty, Marketing | By

Email marketing is for brands of all sizes – large, small and solo. Email marketing is still very effective to turn prospects into loyal fans and to build an even better relationship with your existing customers. I had a Twitter

Relationship Marketing

April 25, 2019 | Posted in Digital360Chat, Marketing, Social Media | By

Relationship Marketing Ask yourself… Who do you want to target? #Digital360chat #digital #marketing

Current Marketing Technology Landscape

April 11, 2019 | Posted in Digital360Chat, Marketing, Technology | By

Take a look at how crowed the #MarTech (Marketing Technology) space is today! The options have increased 4593% since 2011. What does this mean for you if you are looking at #Marketing #Technology? You have a ton of options and

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