Top 10 Digital Marketing Trends for 2025

January 12, 2025 | Posted in Digital Marketing, Marketing | By

I have been in the digital landscape for the past 25+ years, and it continues to change each year (sometimes each month), driven by technological advancements, evolving consumer behavior, and increased competition. Staying ahead of the trends is necessary for

The Power of Google My Business for Restaurants

August 13, 2023 | Posted in Branding, Business, Digital Marketing, Google Reviews, Marketing | By

In today’s digital age, having a strong online presence is crucial for the success of any business. This rings especially true for restaurants. With the rise of smartphones and the increasing reliance on search engines like Google, potential diners are

Harnessing the Power of Short-Form Video for Your Brand

June 29, 2023 | Posted in Digital, Digital Marketing, Marketing, Video | By

Welcome to the exciting realm of short-form video marketing! In today’s fast-paced digital world, attention spans are fleeting, and competition is fierce. Fortunately, short-form video has emerged as a game-changer. Whether you’re a small business owner or a social media

Why Google Reviews are SO Important For Your Business

March 15, 2023 | Posted in Business, Marketing | By

Your customer is reading your business’s Google Reviews right now. They’re looking at the different businesses in their neighborhood and trying to figure out which one they should choose for their next purchase or service. Why? Because your customers are

The Benefits of Self-Service Kiosks: How Self-Service Kiosks Can Improve Your Restaurant Customer Experience

March 14, 2023 | Posted in Customer Experience, Customer Journeys, Marketing, Technology | By

Self-service kiosks have become a popular way to offer a convenient and efficient experience for customers. The majority of self-service Kiosk programs are designed to increase operational efficiency and provide an enhanced user experience. In fact, as the technology continues

How To Make A Pizza Pi Day Celebration Happen

March 12, 2023 | Posted in Digital Marketing, Marketing | By

The History Channel definition of Pi Day – “March 14 marks Pi Day, an annual celebration of the mathematical sign pi. Founded in 1988 by physicist Larry Shaw, March 14 was selected because the numerical date (3.14) represents the first

How Restaurant Loyalty Programs Provide The Data To Help Drive Business Decisions While Improving Customer Experiences

March 7, 2023 | Posted in Digital, Digital Marketing, Loyalty, Marketing, Rewards | By

Loyalty programs are a cost of doing business with most restaurants. The programs provide data that helps drive business decisions, improve customer experiences and grow revenue. It’s important to understand the different loyalty programs available and when they should be

What You Should Know Before Starting a Loyalty Program

February 16, 2023 | Posted in Branding, Customer Experience, Data, Digital, Digital Marketing, Loyalty, Marketing | By

Having a loyalty program is an important step towards creating a brand-customer bond and increasing the average spend of your patrons. Successfully promoting and marketing your loyalty program, however, isn’t as straightforward as it seems. Before you can start offering

Ways to Engage Your Customers With Your Marketing

February 8, 2023 | Posted in Business, Digital Marketing, Email Marketing, Loyalty, Marketing | By

The digital world has changed everything. From how we shop to how we get information, companies now have access to the same market research and analytics that can be found in brick-and-mortar stores or even their competitors’ websites. Today’s customers

The Importance of Personalization and Relevant Content in Online Marketing

February 1, 2023 | Posted in Content, Digital, Digital Innovation, Digital Marketing, Email Marketing, Marketing | By

In today’s digital world, there are countless ways to market your business. With so many options and new platforms being launched constantly, it can be challenging for businesses of all sizes to keep up with the latest trends and strategies.