The Power of Google My Business for Restaurants

August 13, 2023 | Posted in Branding, Business, Digital Marketing, Google Reviews, Marketing | By

In today’s digital age, having a strong online presence is crucial for the success of any business. This rings especially true for restaurants. With the rise of smartphones and the increasing reliance on search engines like Google, potential diners are

How to Use Data and Analytics to Drive Your Restaurant Loyalty Program

February 22, 2023 | Posted in Analytics, Apps, Branding, Digital, Email Marketing, Loyalty, Rewards, Strategy | By

You’ve set up a loyalty program for your restaurant and your customers are excited about earning points and unlocking unique rewards. But as you soon realize, there’s a lot more to running a successful loyalty program than just enabling your

What You Should Know Before Starting a Loyalty Program

February 16, 2023 | Posted in Branding, Customer Experience, Data, Digital, Digital Marketing, Loyalty, Marketing | By

Having a loyalty program is an important step towards creating a brand-customer bond and increasing the average spend of your patrons. Successfully promoting and marketing your loyalty program, however, isn’t as straightforward as it seems. Before you can start offering

Using Social Media for Brand Building

January 17, 2023 | Posted in Branding, Business, Digital, Digital Marketing, Social Media | By

Social media has changed the way businesses advertise and market to their target audiences. Businesses now have a powerful new digital marketing resource at their disposal, and it’s changing the way they reach out to potential customers. With over 2

Keeping Your Customers Engaged with Email Marketing

January 4, 2023 | Posted in Branding, Digital, Digital Marketing, Email Marketing | By

When it comes to marketing your business, email marketing is often overlooked as a viable option. With the growing proliferation of digital and social media, many businesses find that their marketing messages are being ignored as they struggle to compete

Developing a Mobile-First Approach to Marketing

December 14, 2022 | Posted in Branding, Digital, Digital Innovation, Marketing, Mobile | By

In today’s digital world, it seems like everyone is connected. Whether you’re uploading photos to social media, browsing the web, or reading an e-book on your tablet, people are always connecting with you. This connectivity has led to a new

Important Reasons for Engaging in Relationship Marketing

December 4, 2022 | Posted in Branding, Business, Design, Digital, Digital Marketing, Email Marketing, Loyalty, Marketing | By

Businesses of all types have a greater need to connect with their customers than ever before. When a company’s primary business is digital, it can leverage the power of social media to engage directly with consumers and build trust at

Strategies for Growing Your Business Through Digital Marketing

November 28, 2022 | Posted in Branding, Digital Marketing, Email Marketing, Loyalty, Marketing, Social Media | By

Digital marketing is the future and it’s here. On any given day, more than 70% of all internet users are using smartphones and tablets to access information. People are also turning to digital content like blogs and e-books for tutorials

How To Successfully Approach Your Job Search

July 31, 2022 | Posted in Branding, Career | By

In my ongoing evolution and support of jobseekers, everything that I share are just recommendations that I have used from my past job searching experiences on what has worked for myself. These are also recommendations from many others that have

Excited to roll-out the B2The7 LinkedIn Recruiter Program

April 6, 2022 | Posted in B2The7 Bits, Branding, Career | By

Are you looking for more awareness for you recruiting, your brand and your job openings? Over the last 10+ years I have been advocating for job seekers and giving them a platform to share what they are looking for while