Loyalty Programs and Rewarding Your Customers

March 23, 2021 | Posted in Branding, Digital, Loyalty, Marketing | By

A loyalty program is a great marketing strategy to reward customers based on their behavior and engagement with the brand. There are 4 high level areas of why… 1) The data you are collecting2) Reach customers3) Retain customers4) Regain customers

BRANDING: “Brands are Missing Out on Social”

March 21, 2021 | Posted in Branding | By

Watch how brands are missing ▶️ https://youtu.be/LSzJiE-GDBs ‪#socialmedia #audiences #socialchannels #business #success #digital #digitalmarketing #communications #networking‬

‘Going Viral’ on Social Media

March 16, 2021 | Posted in Branding, Digital360Chat, Social Media | By

By definition, it is a piece of content (video, image or news) that has become incredibly popular and is being viewed and shared thousands/millions of times. Is ‘going viral’ a strategy you should deploy for your content? I have thoughts

Brands are Missing Out on Social

March 12, 2021 | Posted in B2The7 Bits, Branding | By

Many brands have a big following but very few likes and comments on their content. Why? It comes down to the content – many times they are using a branded promotional message. Their social content is nothing but a mirror

Guest on the Let’s Get Real Show with Shane Shaps

February 15, 2021 | Posted in Branding, Digital, Social Media | By

Honored to be a guest of Shane’s on her “Let’s Get Real” Show! Two friends who met on Twitter, though they live in the same city, talk real conversation on social. Today we dig into how both big brands and

The Raven Irish Pub & Restaurant

January 29, 2021 | Posted in Branding, Business, Relationship Marketing | By

The Raven (located in St. Matthews, Kentucky) offers an authentic, Irish cultural experience. Artwork features characters from legend and mythology. Classic stories, poems and novels fill the shelves in our library space, the perfect area to grab a quiet drink.

Tell your story!

January 28, 2021 | Posted in Branding, Inspiration, Motivation | By

Your story is unique to you…only you have lived your story…don’t be afraid to tell and share it. It will have ups and downs, it shows who you are and where you have been. Be proud of your story, tell

Your Social Audiences & Their Preferred Channels

January 15, 2021 | Posted in B2The7 Bits, Branding, Marketing, Social Media | By

To start, your social media audience isn’t everyone! Your audience are the people you want to reach with relevant content in the channel they prefer to engage with you. Who are these people and how do I identify them? 🎯

Predictions to Building a Craveable Brand in 2021

November 28, 2020 | Posted in B2The7 Bits, Branding, Business, Customer Experience, Digital, Digital Innovation, Social Media | By

Was honored to be included with so many other Marketing/Digital professionals in the NOW Marketing Group Predictions to Building a Craveable Brand in 2021 (11/27/2020). NOW Marketing Group asked some of their favorite digital smarties on what their predictions are

Hey my peeps & network 😍

October 31, 2020 | Posted in Branding, Career, Digital Marketing, Digital360Chat, Social Media | By

You may have heard the Papa John’s 🍕 news from a couple weeks ago about PJs opening a new headquarters in Atlanta. While this does sound exciting, it is something that is not in the cards at this time and

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