The last year has been a tough one for many restaurants with restrictions, the way customers engaged and all the customer data they may or may not have been collecting. For the past 20 years, I have run data-driven digital
A friend and co-worker reminded me of the major accomplishments we achieved as a team, collaborated on and then ran marketing programs around over the last 20 years at Papa John’s. Here are some of what we achieved as a
I focus on Restaurants & QSR Brands… Why Restaurants/QSR? I have 20 years of experience running successful data-driven marketing programs at Papa John’s that drove engagement, sales, transactions and increased comps. Types of brands I love working with… 1️⃣ Brands
A loyalty program is a great marketing strategy to reward customers based on their behavior and engagement with the brand. There are 4 high level areas of why… 1) The data you are collecting2) Reach customers3) Retain customers4) Regain customers
Email Marketing is still one of the most effective digital marketing tools you have. Based on my past experience of leading the Papa John’s email program from 2005 – 2018 and working with other partners, there are many programs you
Email marketing is still one of the most effective digital tool in engaging, segmenting, targeting and delivering content that is personalized and relevant for you audience. The customers have raised their had and said they want to hear from you.