An introduction to the 3 R’s – Reach, Retain & Regain

May 18, 2021 | Posted in Business, Customer Experience, Customer Journeys, Digital, Digital Innovation, Marketing, Omni Channel, Social Media | By

What are the 3 R’s? REACH, RETAIN and REGAIN. The 3 R’s use data and insights to drive the programs = increased sales, transactions and comps. What industries do the 3 R’s have the most impact? Retail, restaurant, QSR, coffee

Steps to getting more restaurant visits…

May 11, 2021 | Posted in Branding, Customer Experience, Customer Journeys, Data, Digital, Lifecycle Marketing, Omni Channel | By

The last year has been a tough one for many restaurants with restrictions, the way customers engaged and all the customer data they may or may not have been collecting. For the past 20 years, I have run data-driven digital

Don’t Forget to Celebrate and Remember your Successes!

April 25, 2021 | Posted in Branding, Business, Career, Creative, Digital, Digital Innovation, Digital Marketing, Digital Transformation | By

A friend and co-worker reminded me of the major accomplishments we achieved as a team, collaborated on and then ran marketing programs around over the last 20 years at Papa John’s. Here are some of what we achieved as a

Helping Brands Make More Bread 🍞

April 21, 2021 | Posted in Advertising, Branding, Digital, Digital Marketing, Marketing | By

I focus on Restaurants & QSR Brands… Why Restaurants/QSR? I have 20 years of experience running successful data-driven marketing programs at Papa John’s that drove engagement, sales, transactions and increased comps. Types of brands I love working with… 1️⃣ Brands

Loyalty Programs and Rewarding Your Customers

March 23, 2021 | Posted in Branding, Digital, Loyalty, Marketing | By

A loyalty program is a great marketing strategy to reward customers based on their behavior and engagement with the brand. There are 4 high level areas of why… 1) The data you are collecting2) Reach customers3) Retain customers4) Regain customers

Episode #300 – Bernie Fussenegger gets REAL about helping Brands increase revenues

March 4, 2021 | Posted in Digital, Digital Marketing, Social Media | By

It was an honor to be the #300 guest on the Be Real Show with host Travis ‘2TALLIN’ Huff. We spend a lot of time talking about… 📌 Digital, social, engaging with audiences.📌 Customer journeys and omni-channels and strategy.📌 The

Effective Rock Star Email Marketing Campaigns

March 3, 2021 | Posted in Digital, Digital Marketing, eCRM, Email Marketing | By

Email Marketing is still one of the most effective digital marketing tools you have. Based on my past experience of leading the Papa John’s email program from 2005 – 2018 and working with other partners, there are many programs you

How Email Marketing Can Work for You

February 19, 2021 | Posted in B2The7 Bits, Digital, Email Marketing | By

Email marketing is still one of the most effective digital tool in engaging, segmenting, targeting and delivering content that is personalized and relevant for you audience. The customers have raised their had and said they want to hear from you.

Guest on the Let’s Get Real Show with Shane Shaps

February 15, 2021 | Posted in Branding, Digital, Social Media | By

Honored to be a guest of Shane’s on her “Let’s Get Real” Show! Two friends who met on Twitter, though they live in the same city, talk real conversation on social. Today we dig into how both big brands and

InTheSpotlight Recap: Rebekah Radice (@RebekahRadice)

December 11, 2020 | Posted in Customer Experience, Digital, Digital360Chat, Social Media | By

Recap of our 12/11/20 #Digital360Chat interview with Rebekah Radice (@RebekahRadice) – Marketing Performance Strategist. #CMO Co-founder http://BRIL.LA, women-owned digital, #socialmedia, #CXDesign firm helping you create brilliant customer experiences

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