Loyalty Programs and Rewarding Your Customers

March 23, 2021 | Posted in Branding, Digital, Loyalty, Marketing | By

A loyalty program is a great marketing strategy to reward customers based on their behavior and engagement with the brand. There are 4 high level areas of why… 1) The data you are collecting2) Reach customers3) Retain customers4) Regain customers

Episode #300 – Bernie Fussenegger gets REAL about helping Brands increase revenues

March 4, 2021 | Posted in Digital, Digital Marketing, Social Media | By

It was an honor to be the #300 guest on the Be Real Show with host Travis ‘2TALLIN’ Huff. We spend a lot of time talking about… 📌 Digital, social, engaging with audiences.📌 Customer journeys and omni-channels and strategy.📌 The

Effective Rock Star Email Marketing Campaigns

March 3, 2021 | Posted in Digital, Digital Marketing, eCRM, Email Marketing | By

Email Marketing is still one of the most effective digital marketing tools you have. Based on my past experience of leading the Papa John’s email program from 2005 – 2018 and working with other partners, there are many programs you

How Email Marketing Can Work for You

February 19, 2021 | Posted in B2The7 Bits, Digital, Email Marketing | By

Email marketing is still one of the most effective digital tool in engaging, segmenting, targeting and delivering content that is personalized and relevant for you audience. The customers have raised their had and said they want to hear from you.

Guest on the Let’s Get Real Show with Shane Shaps

February 15, 2021 | Posted in Branding, Digital, Social Media | By

Honored to be a guest of Shane’s on her “Let’s Get Real” Show! Two friends who met on Twitter, though they live in the same city, talk real conversation on social. Today we dig into how both big brands and

InTheSpotlight Recap: Rebekah Radice (@RebekahRadice)

December 11, 2020 | Posted in Customer Experience, Digital, Digital360Chat, Social Media | By

Recap of our 12/11/20 #Digital360Chat interview with Rebekah Radice (@RebekahRadice) – Marketing Performance Strategist. #CMO Co-founder http://BRIL.LA, women-owned digital, #socialmedia, #CXDesign firm helping you create brilliant customer experiences

Predictions to Building a Craveable Brand in 2021

November 28, 2020 | Posted in B2The7 Bits, Branding, Business, Customer Experience, Digital, Digital Innovation, Social Media | By

Was honored to be included with so many other Marketing/Digital professionals in the NOW Marketing Group Predictions to Building a Craveable Brand in 2021 (11/27/2020). NOW Marketing Group asked some of their favorite digital smarties on what their predictions are

The latest B2The7 Quick Bits – 5 ways to be more effective on Social Media

November 2, 2020 | Posted in Content, Creative, Digital, Digital Marketing, Digital360Chat, Social Media | By

Each social channel has its pros and cons, and each has a potential different audience that likes a different message, different content and engages differently. 🎯 Watch the video for 5 ways to be more effective on Social. 👇👇👇 #socialmedia

Ahoy, Me Hearties! Special Guest on the #piratebroadcast

October 30, 2020 | Posted in Branding, Business, Career, Digital, Digital360Chat, Social Media | By

On Thursday, 10/29/20, I became a PIRATE!!! I had the opportunity to join Russ John’s on his #piratebroadcast to talk more about my career and my future career direction, how Careerbarn is helping others, using Twitter and my #Digital360Chat and

InTheSpotlight Recap: Eddie Garrison (@EddieGarrison)

May 3, 2020 | Posted in Digital, Digital360Chat, Social Media, Video | By

Recap of our 5/1/2020 InTheSpotlight w/ #Digital360Chat interview with Eddie Garrison (@EddieGarrison) – Founder of Clover Media | Social Media Strategist | Digital Content Creator | Award Winning Live Streamer | Industry Speaker

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