Harnessing the Power of Short-Form Video for Your Brand

June 29, 2023 | Posted in Digital, Digital Marketing, Marketing, Video | By

Welcome to the exciting realm of short-form video marketing! In today’s fast-paced digital world, attention spans are fleeting, and competition is fierce. Fortunately, short-form video has emerged as a game-changer. Whether you’re a small business owner or a social media

How Restaurant Loyalty Programs Provide The Data To Help Drive Business Decisions While Improving Customer Experiences

March 7, 2023 | Posted in Digital, Digital Marketing, Loyalty, Marketing, Rewards | By

Loyalty programs are a cost of doing business with most restaurants. The programs provide data that helps drive business decisions, improve customer experiences and grow revenue. It’s important to understand the different loyalty programs available and when they should be

How to Use Data and Analytics to Drive Your Restaurant Loyalty Program

February 22, 2023 | Posted in Analytics, Apps, Branding, Digital, Email Marketing, Loyalty, Rewards, Strategy | By

You’ve set up a loyalty program for your restaurant and your customers are excited about earning points and unlocking unique rewards. But as you soon realize, there’s a lot more to running a successful loyalty program than just enabling your

What You Should Know Before Starting a Loyalty Program

February 16, 2023 | Posted in Branding, Customer Experience, Data, Digital, Digital Marketing, Loyalty, Marketing | By

Having a loyalty program is an important step towards creating a brand-customer bond and increasing the average spend of your patrons. Successfully promoting and marketing your loyalty program, however, isn’t as straightforward as it seems. Before you can start offering

The Importance of Personalization and Relevant Content in Online Marketing

February 1, 2023 | Posted in Content, Digital, Digital Innovation, Digital Marketing, Email Marketing, Marketing | By

In today’s digital world, there are countless ways to market your business. With so many options and new platforms being launched constantly, it can be challenging for businesses of all sizes to keep up with the latest trends and strategies.

Search Engine Optimization For Your Brand: The Importance Of SEO And What You Can Do To Boost It!

January 24, 2023 | Posted in Business, Content, Design, Digital, Marketing | By

Search engine optimization is the practice of making your website appear higher in search results than other websites when someone searches for a topic or keyword. Simply put, it means that your website appears higher on Google search results pages

Using Social Media for Brand Building

January 17, 2023 | Posted in Branding, Business, Digital, Digital Marketing, Social Media | By

Social media has changed the way businesses advertise and market to their target audiences. Businesses now have a powerful new digital marketing resource at their disposal, and it’s changing the way they reach out to potential customers. With over 2

Keeping Your Customers Engaged with Email Marketing

January 4, 2023 | Posted in Branding, Digital, Digital Marketing, Email Marketing | By

When it comes to marketing your business, email marketing is often overlooked as a viable option. With the growing proliferation of digital and social media, many businesses find that their marketing messages are being ignored as they struggle to compete

Developing a Mobile-First Approach to Marketing

December 14, 2022 | Posted in Branding, Digital, Digital Innovation, Marketing, Mobile | By

In today’s digital world, it seems like everyone is connected. Whether you’re uploading photos to social media, browsing the web, or reading an e-book on your tablet, people are always connecting with you. This connectivity has led to a new

Important Reasons for Engaging in Relationship Marketing

December 4, 2022 | Posted in Branding, Business, Design, Digital, Digital Marketing, Email Marketing, Loyalty, Marketing | By

Businesses of all types have a greater need to connect with their customers than ever before. When a company’s primary business is digital, it can leverage the power of social media to engage directly with consumers and build trust at