January 27, 2020 | Posted in Digital, Digital360Chat, Social Media | By B2the7
For those being in Social or Digital Marketing, there are so many different channels to be aware of.
You need to determine where to invest your time, the why and to also understand the ROI of that investment.
It starts with a good strategy and goals…
- Knowing where your audience is
- What channels your audience prefers
- All the customer journey touch points and what channels are relevant
- Relevant and personalized content
I look at digital channels such as Email Marketing, SMS, Direct Mail and even Mobile App Push Notifications as some examples where a brand can strengthen the loyalty with their customers and audiences with more personalized experiences.
What are some digital/social channels that brands are not utilizing enough?