This week is all about Geo-Locations/Geo Fencing. Geo-fencing is a location-based service that will send messages to your smartphone when you enter a defined geographic area. This could be a stadium, a mall or a retail outlet. Use-case – you own a retail outlet, have an App and you are in an Outlet mall with lots of competition. You Geo-fence your shop and a good majority of the parking lot. As customers enter this defined geographic area, you send them a special offer to come to your store – immediate engagement and long term benefits with the data you captured.