You have your App, but how are you using Push Notifications to bring customers back into your App? There are several Push options that work well – 1) Broadcast 2) Event triggered 3) Personalized and 4) Behavioral. With Apps, it isn’t always about the promotion but the engagement and the engagement points that you create. You need to give them a reason to not only download your App but to keep using your App as well. Develop a strong communication strategy for Push Notifications with a purpose!