June 23, 2017 | Posted in Customer Experience, Customer Feedback, Inspiration | By

Almost twenty years ago, Zappos emerged with the idea of selling shoes online. Zappos became a disruptor by focusing their brand around the customer experience and the customer service. They made sure the customer was first and that those same customers had a fun, enjoyable experience with the brand and the site. You can go to their Twitter site today and see how they are still engaging with their customers – “We are a service company that happens to sell shoes, clothes, & more!” This same attitude towards the customer is also part of the Zappos culture from top to bottom.

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