Currently listening to the @AmyPorterfield podcast episode #259: “7 secrets to talking about your product like a pro” so I wanted to share some of what I gained from the podcast in a Twitter Thread. #podcast #marketing #Digital360Chat
@AmyPorterfield talks about how to seamlessly integrate your product or services into your webinar but this can be applied to other channels such as social, in your messages/content and so on.
Talk about your product like a pro the next time you promote. And here are The Seven Secrets to Talking About Your Product Like a Pro:
1 – solidify your verbal tagline – create a statement that is most important or theme about your product
2 – Tell what your product is in the shortest possible way—short and sweet
3 – tell what your product is not…a couple examples of what it is not
4 – Tell why your product is unique…pick one #podcast #marketing
Book Recommendation from @AmyPorterfield – Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant – Helps you find a few ways to set you apart from the competition https://amzn.to/2IWDLJC
5 – Identify a few core themes with specific keywords
6 – Feature pacing with an intention one liner – let’s look at what is possible
7 – Choose testimonials that speak to items 1-6
There are now three things to do to be actionable and make it happen!
1 – Have to write them down and bring to life.
2 – Practice saying your statements etc over and over until they become second nature
3 – Use these blurbs in many different ways
Here is a handy reference to help with the seven secrets – Download the cheat sheet and take action (You will need to give your name and emails to receive but it is worth it) – https://www.amyporterfield.com/259
Hope you enjoyed this quick recap of @AmyPorterfield podcast episode #259 and if you want to listen in full, here is the link to the podcast. https://www.amyporterfield.com/2019/04/259