ECRM communication planning. How do you plan and schedule what is being sent via your eCRM channels? Are the communications planned out in advance or spur of the moment? I define eCRM channels as eMail, SMS and Push.
I do recommend a planned calendar for the month that is broken down by day, week and by channel. Use this as your planning calendar template each month so that you can visually see what is being communicated in each channel. This calendar can also be expanded to add the communications to each segment etc.