Digital Marketing with Digital Innovation

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September 12, 2017 | Posted in Digital Innovation, Digital Marketing, eCRM, Email Marketing, Innovation, Mobile, Push Notifications, SMS Marketing, Social Media | By

The great thing about Digital Marketing is that it keeps growing and expanding with Digital Innovations. It is the understanding of how the new innovations and technology will impact the customers. Multi-platform marketing. Using data, social media, eCRM, e-commerce &

Digital = Engagement, eCommerce, Interaction and Experiences

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September 5, 2017 | Posted in Digital Marketing, eCRM, Email Marketing, Innovation | By

In 1997, digital pretty much meant basic informational websites and display banners. Digital has evolved over the years to be about Engagement, eCommerce, Interaction and Experiences both online and offline that are data driven and have the customer experience top

Growing your eCRM databases

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April 13, 2017 | Posted in eCRM, Email Marketing, Push Notifications, SMS Marketing | By

How you grow your eCRM databases is important. Organic growth is the best, but I have tested some eMail acquisition partners with good success – you can be very targeted in the type of subscriber you are looking for. Look

Analytics should be an important part of your programs

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January 19, 2017 | Posted in Analytics, eCRM, Email Marketing, Push Notifications, SMS Marketing | By

Analytics should be an important part of your programs. You need to have a good understanding of how your customers are engaging with all your eCRM channels so you can make the necessary adjustments. I do understand that many digital

Why do you send messages on the days you do?

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January 18, 2017 | Posted in eCRM, Mobile, Push Notifications, SMS Marketing | By

Why do you send messages on the days you do? Has it been tested and are you using A/B testing for optimal sending times based on engagement of your customers? Are you looking at events or comping over sales opportunities.

ECRM communication planning

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January 17, 2017 | Posted in eCRM, Email Marketing, Mobile, Push Notifications, SMS Marketing | By

ECRM communication planning. How do you plan and schedule what is being sent via your eCRM channels? Are the communications planned out in advance or spur of the moment? I define eCRM channels as eMail, SMS and Push. I do

Communication strategy

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January 16, 2017 | Posted in eCRM, Email Marketing, Push Notifications, SMS Marketing, Strategy | By

Communication strategy…what are your goals for each communication and what are the tactics to achieve that goal? You should have an overall eCRM strategy and then the pillars to support that strategy. With eCRM, your pillars will be eMail, SMS

One of my favorites in eCRM is eMail

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January 12, 2017 | Posted in eCRM, Email Marketing | By

One of my favorites in eCRM is eMail. You can drive sales, transaction, awareness and so much more for a high ROI. In the past, batch and blast has been very effective for many brands for a long time. In

What is your content strategy for 2017?

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January 11, 2017 | Posted in Analytics, Customer Experience, eCRM, Mobile | By

What is your content strategy for 2017? Will the message be consistent on all channels or will it be slightly different for each channel? What about your audience and segments – will the content be tailored differently for each customer

What Worked and What Didn’t in 2016 and Planning for 2017

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December 21, 2016 | Posted in Digital Marketing, eCRM, Mobile, Push Notifications, SMS Marketing, Websites | By

As we close in on the end of 2016, it is a good time to evaluate your goals from 2016. What goals did you achieve and what goals did you miss and why for each? It is not a hard