Join this Live Twitter Party on Thursday, June 25th!

July 23, 2019 | Posted in Business, Digital, Digital360Chat, eCRM, Email Marketing, Social Media | By

Hey there! I’m partnering with some amazing entrepreneurs for a live Twitter Chat from 12 p.m. – 1 p.m. Eastern on Thursday July 25th! This is part of a big Visibility Hack Challenge to help entrepreneurs level up their marketing

Utilizing Video 📹 as Part of Your Content Strategy

June 24, 2019 | Posted in Content, Digital360Chat, eCRM, Email Marketing, Video | By

Video is a great tool for engagement and conversations with your targeted audience. Video can tell your story so much faster hitting upon who your are, how you can help solve your customers problems, to inform but also reinforce your

Always wanting to help you with your digital and social needs.

May 31, 2019 | Posted in Digital, Digital360Chat, eCRM, Email Marketing | By

Always wanting to help 💁 you with your digital and social needs. What we share 🔍… ⭐️Targeting & Engaging Your Customers with Digital & Social Solutions ⚡️ What engaging and connecting on social ⭐️ How social builds long term value

Digital Marketing with Digital Innovation

September 12, 2017 | Posted in Digital Innovation, Digital Marketing, eCRM, Email Marketing, Innovation, Mobile, Push Notifications, SMS Marketing, Social Media | By

The great thing about Digital Marketing is that it keeps growing and expanding with Digital Innovations. It is the understanding of how the new innovations and technology will impact the customers. Multi-platform marketing. Using data, social media, eCRM, e-commerce &

Digital = Engagement, eCommerce, Interaction and Experiences

September 5, 2017 | Posted in Digital Marketing, eCRM, Email Marketing, Innovation | By

In 1997, digital pretty much meant basic informational websites and display banners. Digital has evolved over the years to be about Engagement, eCommerce, Interaction and Experiences both online and offline that are data driven and have the customer experience top

Growing your eCRM databases

April 13, 2017 | Posted in eCRM, Email Marketing, Push Notifications, SMS Marketing | By

How you grow your eCRM databases is important. Organic growth is the best, but I have tested some eMail acquisition partners with good success – you can be very targeted in the type of subscriber you are looking for. Look

Analytics should be an important part of your programs

January 19, 2017 | Posted in Analytics, eCRM, Email Marketing, Push Notifications, SMS Marketing | By

Analytics should be an important part of your programs. You need to have a good understanding of how your customers are engaging with all your eCRM channels so you can make the necessary adjustments. I do understand that many digital

Why do you send messages on the days you do?

January 18, 2017 | Posted in eCRM, Mobile, Push Notifications, SMS Marketing | By

Why do you send messages on the days you do? Has it been tested and are you using A/B testing for optimal sending times based on engagement of your customers? Are you looking at events or comping over sales opportunities.

ECRM communication planning

January 17, 2017 | Posted in eCRM, Email Marketing, Mobile, Push Notifications, SMS Marketing | By

ECRM communication planning. How do you plan and schedule what is being sent via your eCRM channels? Are the communications planned out in advance or spur of the moment? I define eCRM channels as eMail, SMS and Push. I do

Communication strategy

January 16, 2017 | Posted in eCRM, Email Marketing, Push Notifications, SMS Marketing, Strategy | By

Communication strategy…what are your goals for each communication and what are the tactics to achieve that goal? You should have an overall eCRM strategy and then the pillars to support that strategy. With eCRM, your pillars will be eMail, SMS