Video is a great tool for engagement and conversations with your targeted audience. Video can tell your story so much faster hitting upon who your are, how you can help solve your customers problems, to inform but also reinforce your
Always wanting to help 💁 you with your digital and social needs. What we share 🔍… ⭐️Targeting & Engaging Your Customers with Digital & Social Solutions ⚡️ What engaging and connecting on social ⭐️ How social builds long term value
In 1997, digital pretty much meant basic informational websites and display banners. Digital has evolved over the years to be about Engagement, eCommerce, Interaction and Experiences both online and offline that are data driven and have the customer experience top
How you grow your eCRM databases is important. Organic growth is the best, but I have tested some eMail acquisition partners with good success – you can be very targeted in the type of subscriber you are looking for. Look
Analytics should be an important part of your programs. You need to have a good understanding of how your customers are engaging with all your eCRM channels so you can make the necessary adjustments. I do understand that many digital
Why do you send messages on the days you do? Has it been tested and are you using A/B testing for optimal sending times based on engagement of your customers? Are you looking at events or comping over sales opportunities.
ECRM communication planning. How do you plan and schedule what is being sent via your eCRM channels? Are the communications planned out in advance or spur of the moment? I define eCRM channels as eMail, SMS and Push. I do
Communication strategy…what are your goals for each communication and what are the tactics to achieve that goal? You should have an overall eCRM strategy and then the pillars to support that strategy. With eCRM, your pillars will be eMail, SMS