February 1, 2023 | Posted in Content, Digital, Digital Innovation, Digital Marketing, Email Marketing, Marketing | By

In today’s digital world, there are countless ways to market your business. With so many options and new platforms being launched constantly, it can be challenging for businesses of all sizes to keep up with the latest trends and strategies. And as a result, businesses that don’t stay ahead of the curve often fall behind their competition.

In order to effectively reach and target the right audience at the right time with relevant content that is trustworthy and more likely to result in a conversion, you need to implement online marketing strategies that are both effective and cost-efficient.

What is Personalization?

When a search engine like Google or Bing shows you ads based on your online behavior, it’s called personalization. Search engines take into account things like your location, what you’ve searched for in the past, and even your browsing history to show you ads that are relevant to your interests. If you’re searching for a new restaurant in your area, it might show you an ad from that same restaurant with other users who also searched for that restaurant. If you’re interested in a new item for your wardrobe, it might show you an ad for that item alongside other users who have also searched for similar items.

Personalization within marketing is also fueled by the data that is collected from your order history, your preferences, your engagement and so on.

Understand the Importance of Relevant Content

Whether you’re running a blog, creating content for social media, or searching for new customers, your content has to be relevant to your audience.

Let’s start with blogging. When you create a blog, you have to write posts that are written for your readers, not just for yourself. What does your target audience want to know? What topics are relevant to them? What are their frustrations with their current experience? What are their hopes and dreams? How do these topics relate to your product or service? What problems do your customers face? What solutions do you have to offer?

These are just a few of the questions you should be asking yourself as you’re writing blog posts.

Use Video Advertising in Marketing Strategies

Video advertising gives your brand a human face through the creation of engaging and dynamic ads that can be viewed on websites, apps, and other video platforms.

When it comes to video advertising, there are multiple options for platforms that allow you to place your ad on various platforms such as YouTube, Facebook, and Twitter. Since video is a visual medium, you have the opportunity to create highly engaging ads that can be viewed anytime, anywhere, on any device. This is especially useful for businesses that want to advertise to their target audience both during the day and in the evening.

Build a Good Editorial Calendar for Successful Blogging

A blog is only as good as the content you publish. Successful blogging comes down to two things – content and timing. In order to create quality content that people are interested in, you have to understand your audience. What do they care about? What are their frustrations? What are their hopes and dreams for their future?

Once you’ve tapped into your audience’s thoughts and feelings, you can start creating content that answers their questions and addresses their most pressing issues. To make your blogging more effective, create content that is highly relevant to your audience. You can do this by writing posts that are based on your audience’s thoughts and feelings. You can also create content that is helpful and informative.

If you have a blog about product reviews, create content that helps your readers with their issues and frustrations. If you have a blog about travel tips, create content that helps travellers with their problems and frustrations.

Use Email Marketing to Communicate with Customers and Collect Data

Email marketing is an effective strategy that you can use to build your email list. Once you have a list of email subscribers, you can use email to send them content based on their interests and their specific needs and wants.

Create email drip campaigns that continue to send emails to your list, adding a new and valuable message with each new email. With email marketing, you can use email to send updates about your product or service, sales and promotions, news about relevant topics, and more.

You can also use email to collect data about your customers and send them surveys. You can use email to engage with your customers, collect data, and build your brand. Keep in mind that email marketing is an online marketing strategy that can be used in both email clients and email platforms like Gmail, Apple Mail, Outlook and with email platforms like Mailchimp, Sendgrid, or Amazon SES.

Bottom Line

Online marketing strategies are both effective and cost-efficient when they are based on sound business principles and strategies. Successful digital marketing requires a careful balance between personalization and relevant content, video advertising, and email marketing.

Relevant content will engage your audience and help them feel like they’re talking to a real person who can help them with whatever it is that they’re struggling with. Personalization will ensure you’re reaching the right people with the right content at the right time.

Ultimately, you want to create content that your audience wants to read, and you want to personalize your content so that it seems like your readers are talking directly to them from the article. With these strategies in mind, you can better reach and target your target audience and create a more memorable experience for your customers.

More about Bernie…

Senior Director, Consumer Media Group at Confluent Health – Growth marketing focus on brand awareness, interest and new patient acquisition to our 44+ partner brands and 530+ locations across the US. Accountable for driving yearly business results supported by our consumer strategy and direct-to-consumer roadmaps. The Media team is responsible for owned and paid media as it relates to performance marketing, campaign management, partnerships, website development & support, search engine optimization, relationship marketing, Yext (Google My Business) support, recruiting, email marketing and supporting our partners at the local level.

Chief Cheese – Strategy & Engagement at B2The7 – Helping brands Reach, Retain & Regain customers with Omni-Channel data-driven strategies and tactics that focus on increasing sales, transactions, comps and customer engagement.

B2The7 Photography – Sharing experiences with photography: nature, landscapes, sunsets, flowers, animals and more.

Helping job seekers & recruiters daily…Founder of Careerbarn.com – Bringing jobseekers and employers together since 2000.