Happy to announce that I will be hosting my first #Digital360Chat ‪on November 7 at 7pm (EST)‬.

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October 15, 2018 | Posted in Content, Customer Experience, Customer Feedback, Customer Journeys, Digital Marketing, Digital360Chat, Marketing | By

Happy to announce that I will be hosting my first #Digital360Chat on November 7 at 7pm (EST). Topics will include all things #digital, #marketing and the #customer. Mark your calendar and join us on #Twitter for this fun chat. #motivation

Q: What is the last thing you did when you had a really GOOD experience from a brand?

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October 11, 2018 | Posted in Content, Customer Experience, Customer Feedback, Customer Journeys | By

Q: What is the last thing you did when you had a really GOOD experience from a brand? A: You went out on your social networks and you let all your friends know about it. Q: What is the last

Know your customer and learn why and how they are engaging with you and look at the experiences you are providing.

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August 29, 2018 | Posted in Content, Customer Experience, Customer Journeys, Data, Mobile | By

Many of you are reading this on your mobile device, which is great for this channel. But, as a brand, how are your customers engaging with you? There are certain brands that I only engage with on my mobile phone,

Branded content is created for the company. Personalized and engaging content is created for the customer.

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August 20, 2018 | Posted in Content, Customer Experience, Customer Journeys, Design, Marketing | By

Branded content is created for the company. Personalized and engaging content is created for the customer. Take a step back and look at the target audience of your content. Does it make sense to them? Can they engage with it?

What are your customers asking you the most? What issues are your customers having the most problem with?

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August 15, 2018 | Posted in Analytics, Content, Customer Experience, Customer Feedback, Customer Journeys, Data, Marketing | By

What are your customers asking you the most? What issues are your customers having the most problem with? Content creation takes dedication and should be living and not static. There are also side benefits outside of helping the customer like

Think Mobile First!

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August 8, 2018 | Posted in Content, Customer Experience, Customer Journeys, Digital Innovation, Mobile | By

Think about this for a moment – 91% of mobile phone users keep their phones within 3 feet of themselves at all times. I know I do!  With that said, how is mobile playing a part in your strategy? Are

How do you stand apart? By knowing your audience!

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August 7, 2018 | Posted in Communications, Content, Customer Experience, Data | By

How do you stand apart? Communicate to your audience with quality and relevant content that is personalized, delivered when they want in the channel they want it in. No need to guess, your audience doesn’t want that. Rely on data

You have a short window to get your point across

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August 2, 2018 | Posted in Advertising, Content, Digital Marketing, Marketing | By

You have a short window to get your point across – think Mobile and Mobile engagement – avoid fluff and get to point. Be genuine, be authentic and be consistent. #Mobile #ContentMarketing #DigitalMarketing #ThursdayThoughts #Marketing #Advertising

The use of color in your marketing content

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August 1, 2018 | Posted in Advertising, Analytics, Content, Marketing | By

The use of color in your marketing content can have either a positive or negative impact on your message and how it is received and how people respond. We each respond and react differently to colors – if you can

Content has changed

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July 31, 2018 | Posted in Content, Customer Experience, Marketing | By

Content has changed. It should be relevant, engaging, compelling and interesting enough that your audience wants to engage back and share with their friends. It isn’t one message for all but about building relationships with people and delivering relevant content.