The Importance of Personalization and Relevant Content in Online Marketing

February 1, 2023 | Posted in Content, Digital, Digital Innovation, Digital Marketing, Email Marketing, Marketing | By

In today’s digital world, there are countless ways to market your business. With so many options and new platforms being launched constantly, it can be challenging for businesses of all sizes to keep up with the latest trends and strategies.

Search Engine Optimization For Your Brand: The Importance Of SEO And What You Can Do To Boost It!

January 24, 2023 | Posted in Business, Content, Design, Digital, Marketing | By

Search engine optimization is the practice of making your website appear higher in search results than other websites when someone searches for a topic or keyword. Simply put, it means that your website appears higher on Google search results pages

Check out the 16 new additions to the B2The7 Marketplace.

February 26, 2022 | Posted in B2The7 Bits, Content, Photography | By

All are original photography from my adventures in an around Louisville, Kentucky. Shot with a Canon camera and capturing the nature and landscapes that surround us. Each photo is printed on professional-grade, light-sensitive semi-gloss paper with vibrant colors, sharp details,

#USABizParty talks​ #ContentMarketing​ (LiveStream) with Bernie Fussenegger

February 2, 2021 | Posted in B2The7 Bits, Content, Marketing, Social Media | By

What does #ContentMarketing mean to you? Check out the After Chat discussion with Anna Scheller around #ContentMarketing, #SocialMedia and the importance of Twitter Chats to help you gain more insights to improve your programs and approach. Lots of fun and

InTheSpotlight Recap: Lisa Murton Beets (@LisaBeets)

January 26, 2021 | Posted in Content, Digital360Chat | By

Recap of our 1/22/21 #Digital360Chat interview with Lisa Murton Beets (@LisaBeets) – Research Director, Content Marketing Institute @CMIContent #CMWorld #ContentTECH @InformaConnect

The latest B2The7 Quick Bits – 5 ways to be more effective on Social Media

November 2, 2020 | Posted in Content, Creative, Digital, Digital Marketing, Digital360Chat, Social Media | By

Each social channel has its pros and cons, and each has a potential different audience that likes a different message, different content and engages differently. 🎯 Watch the video for 5 ways to be more effective on Social. 👇👇👇 #socialmedia

InTheSpotlight Recap: Emilie Moreland (@writtenbyemilie)

May 16, 2020 | Posted in Content, Digital Marketing, Digital360Chat | By

Recap of our 5/15/2020 InTheSpotlight w/ #Digital360Chat interview with Emilie Moreland (@writtenbyemilie) – Content marketing & strategy for @anthembcbs. Fav cocktail party topics: books, pets, dance, travel.

Being consistent, engaging and providing value on social is important.

March 30, 2020 | Posted in Content, Digital360Chat | By

What are some tools you use to schedule content? #Digital360Chat Thoughts?

Reaching your audience with the right message or content, in the right format is a challenge.

February 20, 2020 | Posted in Content, Digital360Chat | By

It helps to understand what content your audience prefers and engages best with. ❓ Do you know what that content is? ❓ Do you know where to start? Start small and start simple with content (A/B) testing. Content testing is


February 17, 2020 | Posted in Content, Digital360Chat, Social Media | By

📌 It’s important to understand who your audience is 📌 It’s important to understand the channel your audience prefers to be in. 📌 It’s important to create content that is relevant and what your audience expects Resources for small brands

%d bloggers like this: