What are the main KPIs you look for when measuring engagement?

January 20, 2020 | Posted in Analytics, Content, Digital360Chat | By

Many peeps look at likes… Many look at shares… Many look at comments… Many look at actual engagement… What do you look at for measuring success of your content?

Everyday is a fresh start for your brand and your content!

January 9, 2020 | Posted in Content, Creative, Customer Experience, Digital360Chat | By

Your content goals might be some of the following… To solve the problems of your customers Define your audience Define the channels your audience prefers Attract new customers Engage with existing and new customers Develop relevant content Develop sharable and

How are you finding relevant topics for #content?

November 7, 2019 | Posted in Content, Digital360Chat | By

How are you finding relevant topics for #content?

Keeping your community interested in your content is important.

October 29, 2019 | Posted in Content, Digital360Chat, Social Media | By

Keeping your community interested in your content is important. What are some community building tips you have? #Digital360Chat

Music streaming has come a long way since Napster

October 15, 2019 | Posted in Content, Data, Digital360Chat, Streaming | By

Music streaming has come a long way since @napster – Over 507 BILLION music streams in the 1st 1/2 of this yr. #Digital360Chat What is your music streaming service?

We experience UGC (User-generated content) everyday in the form of images, video, text and audio.

October 11, 2019 | Posted in Content, Digital, Digital360Chat, Social Media | By

We experience UGC (User-generated content) everyday in the form of images, video, text and audio. Impacts you see with UGC for audiences, customers and brands? Examples?

Do you think brands are using customer data efficiently enough to provide more relevant content & CX for their audiences?

September 23, 2019 | Posted in Content, Customer Feedback, Customer Journeys, Data, Digital | By

Do you think brands are using customer data efficiently enough to provide more relevant content & CX for their audiences? Who is doing it right?

#CMWorld Highlights from Jay Baer, Brian Fanzo and Andrea Fryrear

September 12, 2019 | Posted in Content, Digital, Digital360Chat, Social Media | By

Last week was a great week in Cleveland for the Content Marketing World Conference with 4,000 other Marketing, Creative, PR and Copywriting Content professionals. There was so much to learn from the informative sessions, the top notch speakers and presenters,

Knowing what your goals and KPIs are before social posting

August 30, 2019 | Posted in Content, Digital, Digital360Chat, Goals, Social Media | By

Before I post any content, I know what my goals and KPIs are for measurement. Some KPIs can include likes, shares, comments, site referrals, increased followers, engagement etc. The main KPIs for my posts and updates are comments and engagement

Utilizing Video 📹 as Part of Your Content Strategy

June 24, 2019 | Posted in Content, Digital360Chat, eCRM, Email Marketing, Video | By

Video is a great tool for engagement and conversations with your targeted audience. Video can tell your story so much faster hitting upon who your are, how you can help solve your customers problems, to inform but also reinforce your

%d bloggers like this: