Taking Advantage of Twitter Lists

April 9, 2021 | Posted in B2The7 Bits, Digital Marketing, Social Media, Twitter | By

Twitter lists are a group of Twitter accounts that show you a stream of Tweets from only the accounts on that List. Lists makes it easy to follow and engage with others. You can create your own Lists or follow

Building Your Email Marketing List The Right Way

April 1, 2021 | Posted in Digital Marketing, Email Marketing | By

Email is still has one of the highness ROIs and still one of my fave digital tools. In building a list, it begins with trust and the “why should I join”. And you want quality over quantity all day long.

Defining your campaign or program KPIs

March 29, 2021 | Posted in Digital Marketing, Social Media | By

Define the program or campaign KPIs for success as part of the strategy from the beginning of your planning process. KPIs help define success or failure. KPIs should be part of EVERY campaign that you create and will be different

Boost Engagement with Email Marketing

March 19, 2021 | Posted in B2The7 Bits, Digital Marketing, Email Marketing | By

Hopefully brands are listening to their audiences and are delivering content and value that meets their current needs and expectations. Remember, the customers have raised their had and said they want to hear from you. 🎯 Examples of boosting engagement

Episode #300 – Bernie Fussenegger gets REAL about helping Brands increase revenues

March 4, 2021 | Posted in Digital, Digital Marketing, Social Media | By

It was an honor to be the #300 guest on the Be Real Show with host Travis ‘2TALLIN’ Huff. We spend a lot of time talking about… 📌 Digital, social, engaging with audiences.📌 Customer journeys and omni-channels and strategy.📌 The

Effective Rock Star Email Marketing Campaigns

March 3, 2021 | Posted in Digital, Digital Marketing, eCRM, Email Marketing | By

Email Marketing is still one of the most effective digital marketing tools you have. Based on my past experience of leading the Papa John’s email program from 2005 – 2018 and working with other partners, there are many programs you

InTheSpotlight Recap: Tony Christensen (@tonydoesads)

February 27, 2021 | Posted in Advertising, Digital Marketing, Digital360Chat, Social Media | By

Recap of our 2/26/21 #Digital360Chat interview with Tony Christensen (@tonydoesads) – Your customer’s best friend • Ecom Ads & Email Marketing • Spent $10M+ profitably • Tweet about copy, creative & CRO • Facebook Advertising for Ecommerce Businesses • Facebook

Planning Your First Email Marketing Campaign

February 25, 2021 | Posted in B2The7 Bits, Digital Marketing, Email Marketing | By

You are getting ready to create your first email marketing campaign. Where do you start? If you follow the process within the video, you will be well on your way to email marketing success. 🎯 Steps to take in your

Check out the B2The7 YouTube channel…

February 2, 2021 | Posted in Digital Marketing, Social Media, Video, YouTube | By

Hit the subscribe button while you are here. What you can expect from this channel 🤔 📌 I own B2The7 where I help brands target & engage customers with digital & social solutions – so you will see lots of

Marketing Monday’s with Ira Bowman

January 21, 2021 | Posted in B2The7 Bits, Digital Marketing, Marketing, Social Media | By

Want to improve your marketing reach? Have marketing questions? Interested in keeping up with what’s happening in the world of traditional or digital marketing? If you answered yes check out this episode Marketing Mondays with Ira Bowman! I was honored

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