Before I post any content, I know what my goals and KPIs are for measurement.
Some KPIs can include likes, shares, comments, site referrals, increased followers, engagement etc.
The main KPIs for my posts and updates are comments and engagement – I do not care about likes! Anyone can like something, but it takes a step of action to comment and engage.
Why? Comments and engagement open the door for more conversations and engagement….these are the peeps I want to be connected to because they are sharing and we are both learning.
What are the Content KPIs that are important to you and the content you post?