The “Retain” area is where you want your customers and audiences to be.
Think of retain to be steady and you want to be very segment-specific to maintain their activity. They have joined your loyalty program, created an account, have ordered – you have the customer data to use!!!
What you want to achieve with Retain…
📌 Really know and understand your customers
📌 Using the data
📌 A/B Testing
📌 Lifecycle continuation
📌 Omni-Channel continuation
📌 Personalized content
📌 1:1 Communication
📌 Close eye on their behaviors to keep them from lapsing
Retain is the area that is really fun because these are your more loyalty customers, they engage and you can run success programs in this area.