Digital marketing is the future and it’s here. On any given day, more than 70% of all internet users are using smartphones and tablets to access information. People are also turning to digital content like blogs and e-books for tutorials on everything from cooking to new technologies.
If your business doesn’t actively engage with social media, you’re missing out. Social media sites like LinkedIn, Twitter and Pinterest allow businesses to build a network of support as well as target potential customers with specific posts that highlight their services or products.
To successfully market your business through digital marketing strategies, you need an understanding of what works and what doesn’t.
Below are some effective strategies for growing your business through digital marketing
Create and publish content regularly
Like any marketing strategy, digital marketing is only as effective as the content you publish. The best way to create content that will help grow your business is to use the social media channels your target audience is using. Set up a profile on LinkedIn and a Twitter handle as well as an Instagram account. You can also set up a Pinterest account if your product or service is relevant to the food or travel categories. The best way to use these accounts is to publish content regularly. This can be in the form of blog posts, photos, videos, etc. Make it a priority to publish content at least once per week. This lets your target audience know you’re actively engaged and will likely become a customer in the near future.
Set up a blog to build brand awareness
A blog is an excellent way to grow your brand and build brand awareness. In addition, it provides a platform for your team to write about their ideas, insights and reflections on the business. It’s easy to set up a blog on sites like WordPress or Blogger, and then add photos, videos and relevant blog posts. As part of your blog strategy, you can also add a “Company Overview” section to your website. This section should include an overview of your team and your core services or products. You should also add a “Company History” section, which should include the milestones that have taken your business from inception to where it is now.
Use video to tell your story
Video marketing is a booming industry and there’s a good reason for that: 90% of people watch videos online. Whether you’re creating an explainer video to show your audience how to use your product or creating a series of videos to tell your brand’s story, video content is a powerful marketing tool. Video marketing is also highly effective. According to Hubspot, 84% of consumers are more likely to purchase a product if they’re shown a video about the product than if they read about the same product details in written form.
Use paid advertising to reach highly targeted audiences
When it comes to paid advertising, there are two main types of strategies that businesses use: search ad targeting and display ad targeting. With display ads, you’ll show an ad on a website that the target audience happens to be viewing at the time. With search ad targeting, you’ll choose a specific audience based on their search history to show an ad. If you want to reach highly targeted audiences, you’ll want to use search ad targeting. This allows you to pick an audience based on what keywords they’ve typed into their search engine. Since 80% of people don’t even click on the first few results when conducting a search, you have a high likelihood of picking them as a potential customer.
Track user behavior with analytics
Businesses often overlook the importance of analytics. Without knowing the effectiveness of your marketing strategies, it’s impossible to know whether or not you’re growing your business. Your analytics strategy should include tracking key performance indicators like: How many people have viewed your content? How much did each piece of content get shared? What percentage of your social media followers are real people versus fake accounts? How many people have clicked on your ads?
Offer discounts or pay-per-click ads
In a world where everyone constantly tries to upsell customers and sell products, offering a discount is a great way to get customers’ attention. The key is to offer the right type of discount—not too big and not too small. If you’re selling your product or service for full price, consider offering a discount of 10% off. However, if you’re promoting a free event or contest that you’ll be providing for free, consider offering a 20% off discount.
Digital marketing strategies are here to stay, and in a world where more than 70% of internet users are accessing the internet through mobile devices, it’s vital to create content that engages your target audience. From creating a blog to publishing visual content, there are plenty of ways to engage your audience online. These strategies will help you reach your target audience and grow your business.
More about Bernie…
Senior Director, Consumer Media Group at Confluent Health – Growth marketing focus on brand awareness, interest and new patient acquisition to our 44+ partner brands and 530+ locations across the US. Accountable for driving yearly business results supported by our consumer strategy and direct-to-consumer roadmaps. The Media team is responsible for owned and paid media as it relates to performance marketing, campaign management, partnerships, website development & support, search engine optimization, relationship marketing, Yext (Google My Business) support, recruiting, email marketing and supporting our partners at the local level.
Chief Cheese – Strategy & Engagement at B2The7 – Helping brands Reach, Retain & Regain customers with Omni-Channel data-driven strategies and tactics that focus on increasing sales, transactions, comps and customer engagement.
B2The7 Photography – Sharing experiences with photography: nature, landscapes, sunsets, flowers, animals and more.
Helping job seekers & recruiters daily…Founder of Careerbarn.com – Bringing jobseekers and employers together since 2000.