August 1, 2018 | Posted in Advertising, Analytics, Content, Marketing | By

The use of color in your marketing content can have either a positive or negative impact on your message and how it is received and how people respond.

We each respond and react differently to colors – if you can understand and learn why people respond to your marketing message you can begin to separate yourself from your competitors. You can begin to personalize the content based on your customers behaviors and how they react to certain content and colors.

A/B testing of color approach is something easy to test and measure and should be part of your content strategy.


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