What are your customers asking you the most? What issues are your customers having the most problem with?

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August 15, 2018 | Posted in Analytics, Content, Customer Experience, Customer Feedback, Customer Journeys, Data, Marketing | By

What are your customers asking you the most? What issues are your customers having the most problem with? Content creation takes dedication and should be living and not static. There are also side benefits outside of helping the customer like

The use of color in your marketing content

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August 1, 2018 | Posted in Advertising, Analytics, Content, Marketing | By

The use of color in your marketing content can have either a positive or negative impact on your message and how it is received and how people respond. We each respond and react differently to colors – if you can

When was the last time you did a website review?

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July 27, 2018 | Posted in Analytics, Customer Experience, Data, Marketing, Websites | By

When was the last time you did a website review? Where are people entering and leaving your site? When was the last time the content was updated? Does your content match your target audience? Use your analytics & talk to

Know your customer and how they engage with your brand

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June 25, 2018 | Posted in Analytics, Customer Experience, Customer Feedback, Data, Digital Marketing, Marketing, Mobile | By

Know your customer and how they engage with your brand You have customers, lots of customers, but do you know how they are engaging with your brand, what content they engage with or even in what channel or device? Without

Are you really listening to your customer or making assumptions on what they want?

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June 7, 2018 | Posted in Analytics, Communications, Customer Experience, Customer Journeys, Digital Innovation, Innovation | By

Are you really listening to your customer or making assumptions on what they want? Let data, analytics and customer insights be part of the planning and strategy. You do want your customer to have a good experience?   #Analytics #CustomerSuccess

Analytics should be an important part of your programs

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January 19, 2017 | Posted in Analytics, eCRM, Email Marketing, Push Notifications, SMS Marketing | By

Analytics should be an important part of your programs. You need to have a good understanding of how your customers are engaging with all your eCRM channels so you can make the necessary adjustments. I do understand that many digital

What is your content strategy for 2017?

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January 11, 2017 | Posted in Analytics, Customer Experience, eCRM, Mobile | By

What is your content strategy for 2017? Will the message be consistent on all channels or will it be slightly different for each channel? What about your audience and segments – will the content be tailored differently for each customer