You’ve set up a loyalty program for your restaurant and your customers are excited about earning points and unlocking unique rewards. But as you soon realize, there’s a lot more to running a successful loyalty program than just enabling your
Many peeps look at likes… Many look at shares… Many look at comments… Many look at actual engagement… What do you look at for measuring success of your content?
Customer experiences with any brand are important, what are some KPIs to measure for tracking of customer experiences?
What are your customers asking you the most? What issues are your customers having the most problem with?
What are your customers asking you the most? What issues are your customers having the most problem with? Content creation takes dedication and should be living and not static. There are also side benefits outside of helping the customer like
The use of color in your marketing content can have either a positive or negative impact on your message and how it is received and how people respond. We each respond and react differently to colors – if you can
When was the last time you did a website review? Where are people entering and leaving your site? When was the last time the content was updated? Does your content match your target audience? Use your analytics & talk to
Know your customer and how they engage with your brand You have customers, lots of customers, but do you know how they are engaging with your brand, what content they engage with or even in what channel or device? Without
Are you really listening to your customer or making assumptions on what they want? Let data, analytics and customer insights be part of the planning and strategy. You do want your customer to have a good experience? #Analytics #CustomerSuccess
Analytics should be an important part of your programs. You need to have a good understanding of how your customers are engaging with all your eCRM channels so you can make the necessary adjustments. I do understand that many digital
What is your content strategy for 2017? Will the message be consistent on all channels or will it be slightly different for each channel? What about your audience and segments – will the content be tailored differently for each customer