Branded content is created for the company. Personalized and engaging content is created for the customer.
Take a step back and look at the target audience of your content. Does it make sense to them? Can they engage with it? Does it begin to build a relationship?
I look at hundreds of websites a month and many have branded content and don’t stand out in their field – the ones that are personalized and engaging are the ones that stand apart as the ones that I want to learn more about.
Content is not easy to create and you really need to work at it to keep the content sticky and engaging, but in the long run we are in this to engage with our customers and to build relationship…and relationship take work.
#brandedcontent #engagements #targetaudience #personalization #relationshipbuilding