The “Retain” area is where you want your customers and audiences to be.
Think of retain to be steady and you want to be very segment-specific to maintain their activity. They have joined your loyalty program, created an account, have ordered – you have the customer data to use!!!
Retain is the area that is really fun because these are your more loyalty customers, they engage and you can run success programs in this area.
🎯 Learn more about Retain 👇👇👇