Search engine optimization is the practice of making your website appear higher in search results than other websites when someone searches for a topic or keyword.
Simply put, it means that your website appears higher on Google search results pages (SERPs) so people who are seeking information about your brand can find your website more easily. Improving your SEO doesn’t have to be difficult but most small business owners don’t know where to start. You need strategies that you can use every day to boost your visibility and make sure people can find you easily no matter what topic they are searching on.
To get started with improving your SEO, here are five ways where you can start:
Create Good Content For Your Website
If you want people to find your website, it is essential that you create quality content for it. The first thing you should do is choose a topic that is interesting to your target market as this will lure them to your website.
Next, you need to come up with good ideas so your content doesn’t get old over time. You can use articles that are related to your industry, business type or topics that are highly searched online. You can also choose to publish useful guides, ebooks and other articles that can help others solve their problems.
You want your site to be “stick” and not static. The content should be an evolution over time. Don’t set it and forget it.
Build A Well-Developed Site
When it comes to search engine optimization, your website is the main focus. You can do everything you can to get it on the first page of Google and other search engines but it will all be for nothing if you don’t have a well-build site. Google penalizes websites that are not well-build, so it is important that you keep it genuine and safe for your visitors.
Your website should be easy to navigate and simple to understand. It should also be as lightweight as possible to preserve your server’s resources. You also need to make sure that you don’t have any tools or activities on your site that use a lot of resources.
Have A Blog That Is Updated Regularly
As soon as you publish your new blog post, you can start boosting your SEO for the day. One of the best ways to boost your SEO is to write and publish content regularly. This will help you maintain a good authority on the web, and it will also build trust with your audience as they start believing that you are an authority within your field.
You can create blog posts that are between 500 and 3,000 words as long as they include high-quality information. You can also use images and videos when you are constructing your post, but you need to make sure that they are relevant and helpful to your target market.
Incorporate Schema markup and do a proper on-site analysis
Another area to boost your SEO is to include Schema markup on your website. This will help Google understand the types of information on your pages, and it will help them understand better where your site is located and what it is about.
It is important that you do a proper on-site analysis to help you understand where you’re currently at with SEO. You can use SEO audit tools to get a detailed report on your website’s strengths and weaknesses. Once you understand these things, you can start working to improve your SEO.
Don’t Overlook User-Based Strategies
User-based strategies mean that you focus on improving your user experience (UX). Your users will be more likely to stick around on your site and return for more if you make the transition from an average website to one that is easy to navigate and understand. You should ensure that your website is as easy to navigate as possible, and that your blog posts are easy to understand. You can also try to make your blog posts relevant to your target market and easy to understand.
Top SEO Tools
Finding the best SEO tools can be overwhelming with all the different options. Below are just a few that I have used.
- Ahrefs: SEO Keyword Tool
- Google Search Console: Top SEO Tool
- SEMRush: Marketing SEO Tools
- Ubersuggest: Keyword Tracking Tool
Sources for Blog and Website Content
I mention how important content is and how important it is to being relevant to your site visitor. Many people struggle with creating and finding content. I have added a few sources as ideas.
- Your website data
- Your customers – what are they looking for? Survey them
- Google trends and news alerts
- Industry specific trending news
- Feedly and Quara
Search engine optimization is one of the most important aspects of running a successful marketing campaign. If people can’t find your website when they are looking for information on a topic, then they won’t have the chance to see your business and you won’t make money. And this applies to every industry, so you need to make sure to work hard on improving your SEO.
It is important to keep in mind that there are many factors that can affect your SEO, so it is important to make sure they are as optimized as possible.
And with these tips in mind, you can start making your website more visible to your target audience. The first step is to make sure that you choose a good topic that people will be interested in. From there, you can create content that is high-quality and discusses relevant issues that your audience is interested in.
More about Bernie…
Senior Director, Consumer Media Group at Confluent Health – Growth marketing focus on brand awareness, interest and new patient acquisition to our 44+ partner brands and 530+ locations across the US. Accountable for driving yearly business results supported by our consumer strategy and direct-to-consumer roadmaps. The Media team is responsible for owned and paid media as it relates to performance marketing, campaign management, partnerships, website development & support, search engine optimization, relationship marketing, Yext (Google My Business) support, recruiting, email marketing and supporting our partners at the local level.
Chief Cheese – Strategy & Engagement at B2The7 – Helping brands Reach, Retain & Regain customers with Omni-Channel data-driven strategies and tactics that focus on increasing sales, transactions, comps and customer engagement.
B2The7 Photography – Sharing experiences with photography: nature, landscapes, sunsets, flowers, animals and more.
Helping job seekers & recruiters daily…Founder of Careerbarn.com – Bringing jobseekers and employers together since 2000.