In the ever-changing world of digital marketing, it is crucial to maintain a competitive edge. With the arrival 2024, let’s delve into the upcoming trends poised to redefine the industry landscape. From the integration of AI and voice search to
In today’s digital age, having a strong online presence is crucial for the success of any business. This rings especially true for restaurants. With the rise of smartphones and the increasing reliance on search engines like Google, potential diners are
Loyalty programs are a cost of doing business with most restaurants. The programs provide data that helps drive business decisions, improve customer experiences and grow revenue. It’s important to understand the different loyalty programs available and when they should be
Having a loyalty program is an important step towards creating a brand-customer bond and increasing the average spend of your patrons. Successfully promoting and marketing your loyalty program, however, isn’t as straightforward as it seems. Before you can start offering
The digital world has changed everything. From how we shop to how we get information, companies now have access to the same market research and analytics that can be found in brick-and-mortar stores or even their competitors’ websites. Today’s customers
Search engine optimization is the practice of making your website appear higher in search results than other websites when someone searches for a topic or keyword. Simply put, it means that your website appears higher on Google search results pages
Data in the digital world is so important in driving a better customer experience, better customer expectations, better programs and in the end an experience that flows across all experiences to deliver what the customer wants in the channel they
We are in a digital world, and that digital world is not contained to the web. Look around and see how people are engaging with friends and family, engaging with brands, engaging with appliances, and really how digital is in