February 8, 2023 | Posted in Business, Digital Marketing, Email Marketing, Loyalty, Marketing | By B2the7
The digital world has changed everything. From how we shop to how we get information, companies now have access to the same market research and analytics that can be found in brick-and-mortar stores or even their competitors’ websites.
Today’s customers are more informed than ever before, which means it’s more important than ever for your business to provide them with the tools they need to feel informed and enthusiastic about what you have to offer. If you don’t know where to start with your marketing strategy, then you’re probably asking yourself what your best options are for engaging your customers. The good news is that there are many different ways you can engage with your customers without spending a fortune on marketing software or hiring a niche expert.
We will discuss some of the best ways to engage with your customers so that they remain excited about what you have to offer.
Create a seamless buying experience
Customers are more likely to make a purchase if they’re excited about what they’re purchasing, thus showing the importance in creating an easy, seamless buying experience. Customers also want to feel understood, appreciated, and informed when they are in the buying stage.
Make the experience easy for customers to navigate your website, app or digital presence by giving customers control of their buying process. If the process is too complicated, they have many other options to choose from and will spend their time and money with your competition.
Use video marketing
With today’s marketing and the way customers consume video, it’s important for businesses to use video to engage with their customers. Visual content can be anything from product demonstrations to infographics to explain new features or benefits of your products. While text-based content has remained a popular, it’s important to remember that not everyone has a computer or smartphone that they can easily read on.
Instead of relying solely on text-based content, you can also create videos that explain how to use your products and services, or that offer product demonstrations that help customers understand what your products can do. By creating vidio content, you can engage with your customers in a way that’s both informative and engaging.
Build a community for your brand
As consumers become more and more accustomed to the idea of brand communities, it’s important for you to develop a community for your brand. If your brand isn’t seen as a part of your customer experience, then you’ll miss out on many key opportunities to engage with your customers.
A community for your brand can take many different forms, depending on your brand and your customer base. One popular community type is an online forum where customers can ask questions, post reviews and comments, and engage with other customers.
Another type of community that’s growing are the social communitys. Social communities, especially those that are focused on the same products or interests as your brand, can be a great way to engage with your customers. Depending on what types of products you sell and how customers want to shop, you can create your online community around anything from fashion trends to the best grocery deals.
By creating a community for your brand, you’ll be able to provide your customers with a place to ask questions and share their experiences, as well as browse through reviews and product recommendations from other customers.
Provide product reviews and ratings
Rather than simply offering a list of features or benefits, you can also offer product reviews or ratings for each product you sell giving customers another way to explain what it can do, as well as why they like it.
Rather than simply listing features, benefits, or pros and cons, customers can offer detailed product reviews and ratings on your website.
Additionally, allowing customers to write product reviews and submit ratings on your website can also help you gather more customer insight and product feedback.
Offer discounts and loyalty programs
As you can see, there are many different ways that you can engage with your customers. By providing special discounts, sales, or free shipping on items that you offer, you can create an experience that encourages customers to purchase from you.
Creating a rewards program for your customers is another great way to engage with them. If you offer a rewards program, you can allow them to earn points, coupons, or other rewards for every purchase that they make. By providing special discounts, sales, or free shipping on items that you offer, you can create an experience that encourages customers to purchase from you.
Set up email marketing campaigns
Email marketing is one of the most effective ways to engage with your customers (just my opinion). In fact, research shows that a high percentage of customers who have received email marketing have gone on to make a purchase, compared to those who have not. By providing users with relevant, engaging content, you can help generate excitement and interest in your brand and products.
By creating a series of custom emails that are focused on each stage of the customer journey, you can help your customers feel excited about your brand and your products. Once your customers have read your emails and felt the excitement, they will be far more likely to purchase from you and share with their friends and family.
Conclusion
Engaging with customers is crucial, especially when it comes to marketing. To engage them, you need to make it easy for them to find what they want and make a purchase. The best way to make it easy for your customers is to have a seamless buying experience, use visual marketing, provide product reviews and ratings, offer discounts and loyalty programs, and set up email marketing campaigns.
The digital world has changed everything. From how we shop to how we get information, companies now have access to the same market research and analytics that can be found in brick-and-mortar stores or even their competitors’ websites. The good news is that there are many different ways you can engage with your customers without spending a fortune on marketing software or hiring a niche expert. The next time you’re wondering what your best options are for engaging your customers, remember these tips.
More about Bernie…
Senior Director, Consumer Media Group at Confluent Health – Growth marketing focus on brand awareness, interest and new patient acquisition to our 44+ partner brands and 530+ locations across the US. Accountable for driving yearly business results supported by our consumer strategy and direct-to-consumer roadmaps. The Media team is responsible for owned and paid media as it relates to performance marketing, campaign management, partnerships, website development & support, search engine optimization, relationship marketing, Yext (Google My Business) support, recruiting, email marketing and supporting our partners at the local level.
Chief Cheese – Strategy & Engagement at B2The7 – Helping brands Reach, Retain & Regain customers with Omni-Channel data-driven strategies and tactics that focus on increasing sales, transactions, comps and customer engagement.
B2The7 Photography – Sharing experiences with photography: nature, landscapes, sunsets, flowers, animals and more.
Helping job seekers & recruiters daily…Founder of Careerbarn.com – Bringing jobseekers and employers together since 2000.