Why is social listening important? To see what your customers want, to see what is bothering them and to see how you can improve customer expectations.
@Wendys listens to their customers on #Twitter for product suggestions and then delivers!
Social can’t be just a one-way communication where you are pushing out offer after offer. It is about building and growing relationships. Wendy’s gets that…keep pushing!
#CustomerFeedback #customerexpectations #socialmedia #wendys #social