The Importance of Personalization and Relevant Content in Online Marketing

February 1, 2023 | Posted in Content, Digital, Digital Innovation, Digital Marketing, Email Marketing, Marketing | By

In today’s digital world, there are countless ways to market your business. With so many options and new platforms being launched constantly, it can be challenging for businesses of all sizes to keep up with the latest trends and strategies.

Developing a Mobile-First Approach to Marketing

December 14, 2022 | Posted in Branding, Digital, Digital Innovation, Marketing, Mobile | By

In today’s digital world, it seems like everyone is connected. Whether you’re uploading photos to social media, browsing the web, or reading an e-book on your tablet, people are always connecting with you. This connectivity has led to a new

The Top 113 Digital Marketing Experts To Follow

October 30, 2022 | Posted in B2The7 Bits, Digital, Digital Innovation, Digital Marketing, Marketing | By

It is an honor to be included on this list of so many digital marketing professionals and peers. Thank you to NOW Marketing Group and Jessika Phillips for including. Good to know that I’m doing something right that is making

An introduction to the 3 R’s – Reach, Retain & Regain

May 18, 2021 | Posted in Business, Customer Experience, Customer Journeys, Digital, Digital Innovation, Marketing, Omni Channel, Social Media | By

Leave a Comment

What are the 3 R’s? REACH, RETAIN and REGAIN. The 3 R’s use data and insights to drive the programs = increased sales, transactions and comps. What industries do the 3 R’s have the most impact? Retail, restaurant, QSR, coffee

Regain – the third element of the 3 R’s

May 3, 2021 | Posted in Branding, Customer Experience, Customer Journeys, Data, Digital Innovation, Digital Marketing | By

Leave a Comment

The “Regain” area is where your lapsing and lapsed customer live. With Regain, the focus of the communications and activity is based on reactivation and getting them back engaged with the brand. Keep in mind the the customers in reach

Don’t Forget to Celebrate and Remember your Successes!

April 25, 2021 | Posted in Branding, Business, Career, Creative, Digital, Digital Innovation, Digital Marketing, Digital Transformation | By

A friend and co-worker reminded me of the major accomplishments we achieved as a team, collaborated on and then ran marketing programs around over the last 20 years at Papa John’s. Here are some of what we achieved as a

Predictions to Building a Craveable Brand in 2021

November 28, 2020 | Posted in B2The7 Bits, Branding, Business, Customer Experience, Digital, Digital Innovation, Social Media | By

Was honored to be included with so many other Marketing/Digital professionals in the NOW Marketing Group Predictions to Building a Craveable Brand in 2021 (11/27/2020). NOW Marketing Group asked some of their favorite digital smarties on what their predictions are

If video is your thing or you are looking for some insights around video, this is for you!

February 15, 2019 | Posted in Digital Innovation, Digital Marketing, Digital360Chat, Mobile, Social Media, Video | By

Leave a Comment

If video is your thing or you are looking for some insights around video, this is for you! Join our guest Dan Willis along with Kyle Hetrick  & Bernie Fussenegger SPN on the #Digital360Chat on Thurs, Mar 7 at 12pm

What are some of the foods or brands you have delivered to your home?

January 25, 2019 | Posted in Customer Experience, Customer Feedback, Customer Journeys, Digital Innovation, Digital Marketing, Digital360Chat | By

Leave a Comment

For years, #pizza (@PapaJohns @dominos @pizzahut) had the delivery market cornered. Today, we have so many options besides pizza and how it is delivered (@UberEats @Grubhub @DoorDash @Postmates). What are some of the #foods/#brands you have delivered to your home?

Learning from others and what social tools they are using…

January 13, 2019 | Posted in Digital, Digital Innovation, Digital Marketing, Digital Transformation, Digital360Chat, Social Media, Twitter | By

Leave a Comment

I love learning from others and to see the tools others are using for Social… . . . What is your favorite #SocialMedia tools that you use daily for engaging, creating, scheduling, monitoring and analyzing? . . . . .