What You Should Know Before Starting a Loyalty Program

February 16, 2023 | Posted in Branding, Customer Experience, Data, Digital, Digital Marketing, Loyalty, Marketing | By

Having a loyalty program is an important step towards creating a brand-customer bond and increasing the average spend of your patrons. Successfully promoting and marketing your loyalty program, however, isn’t as straightforward as it seems. Before you can start offering

Restaurant Owners…and every service brand.

May 20, 2021 | Posted in Customer Experience, Customer Journeys, Data, Digital Marketing, Email Marketing, Loyalty, Marketing, Social Media | By

The key to increased sales and transactions is to get’em in the door and coming back for more. But how do you do that? I have a foundation that centers around the 3 R’s along with 20 years of running

Steps to getting more restaurant visits…

May 11, 2021 | Posted in Branding, Customer Experience, Customer Journeys, Data, Digital, Lifecycle Marketing, Omni Channel | By

The last year has been a tough one for many restaurants with restrictions, the way customers engaged and all the customer data they may or may not have been collecting. For the past 20 years, I have run data-driven digital

Regain – the third element of the 3 R’s

May 3, 2021 | Posted in Branding, Customer Experience, Customer Journeys, Data, Digital Innovation, Digital Marketing | By

The “Regain” area is where your lapsing and lapsed customer live. With Regain, the focus of the communications and activity is based on reactivation and getting them back engaged with the brand. Keep in mind the the customers in reach

‪Putting your customer data to work = driving sales and repeat visits‬

April 29, 2021 | Posted in Data, Digital Marketing, Lifecycle Marketing, Omni Channel | By

Many brands (especially restaurant and retail) have changed the way they engaged with their customers over the last year, offering many different digital ordering options for delivery, pick-up or carryout. Are you using that data? If now, why???? Need to

Reach – one element of the 3 R’s

April 27, 2021 | Posted in Branding, Business, Customer Journeys, Data, Digital Marketing, Lifecycle Marketing, Omni Channel | By

Reaching new and existing customers is very important in the continuous growth of your brand. I approach “REACH” as part of the on-boarding process, which is part of a larger omni-channel lifecycle strategy and program. What you want to achieve

How big of a concern is your data & privacy with voice activated devices (Smart Speakers/Assistants)?

December 19, 2019 | Posted in Data, Digital360Chat | By

Music streaming has come a long way since Napster

October 15, 2019 | Posted in Content, Data, Digital360Chat, Streaming | By

Music streaming has come a long way since @napster – Over 507 BILLION music streams in the 1st 1/2 of this yr. #Digital360Chat What is your music streaming service?

Do you think brands are using customer data efficiently enough to provide more relevant content & CX for their audiences?

September 23, 2019 | Posted in Content, Customer Feedback, Customer Journeys, Data, Digital | By

Do you think brands are using customer data efficiently enough to provide more relevant content & CX for their audiences? Who is doing it right?

Why content marketing? Educate your audience

March 11, 2019 | Posted in Content, Customer Journeys, Data, Digital360Chat, Inspiration, Motivation | By

Why content marketing? Educate your audience Opportunity to educate your audience on what they want, their problems, offer solutions and listen! #Digital360chat #digital #marketing #Content #contentmarketing